Paid Media Manager
Are you motivated by working closely with customers solving their online marketing strategy challenges? Do you take pride in helping your customers succeed and constantly looking for opportunities to expand and grow their business?
As a Paid Media Manager in the Managed Services team at Smartly, you will build upon your existing expertise and execute the digital advertising campaigns and strategies for our biggest managed service customers and drive customer engagement. You will function as the crucial link between customers, partners such as Facebook and Snapchat, and our product development team. You’ll be at the forefront of the fast-paced online marketing industry, allowing you to learn & develop at speed whilst also growing and nurturing your own target market, managing customer relationships with large advertisers, and scaling the operations of an ambitious growth company.
As a Paid Media Manager at Smartly, you will...
- Own the execution and optimization of digital media campaigns across paid social platforms (Meta, TikTok, Pinterest, Snapchat) and programmatic platforms (DV360, The Trade Desk, etc.).
- Partner with clients to define performance goals, unlock strategic opportunities, and translate business objectives into media plans.
- Develop and implement testing roadmaps across channels to surface actionable learnings that drive performance.
- Build and maintain advanced campaign reporting, using insights to continuously refine strategy, targeting, and creative execution.
- Lead regular client communication, including weekly meetings, performance deep dives, and quarterly business reviews.
- Collaborate cross-functionally with our Creative Services, Marketing Science, Product and Tech Consulting teams to deliver product feedback, work through challenges and development strategies that align with improving customer’s needs and performance.
- Stay ahead of industry trends, platform updates, and performance strategies to proactively inform client planning and internal best practices.
- Build, manage and develop strong relationships with customers and platform reps.
We're definitely looking for you, if you...
- Are driven to combine the work of managing your own customers, running their online marketing campaigns and building long-term relationships.
- Have a minimum of 3 years of digital marketing experience across both Paid Social and Programmatic.
- Have technical understanding and skills to be able optimize campaigns and analyze their results.
- Have great communication skills to be able explain complex concepts clearly and efficiently and give consultative advice to help customers grow their performance.
- Have strong spoken and written communication skills.
- Are able and willing to travel for meetings, conferences and industry events (when allowable).
- Are highly organized with the ability to manage multiple workflows in parallel.
- Have experience collaborating across strategy, creative, and analytics teams.
- Willingness to travel for client meetings, conferences, and industry events as needed.
- Bonus: Experience in retail, e-commerce, or DTC verticals.
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About Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Visit Smartly to learn more.
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