Job Application for Program Manager, Partnerships & Events at Sony Honda Mobility of America

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Join Sony Honda Mobility of America Inc.

Sony Honda Mobility of America Inc. is a proud subsidiary of Sony Honda Mobility Inc., a 50/50 joint venture between Sony and Honda, headquartered in Tokyo, Japan. Our American headquarters in Culver City, California, established in March 2023, is at the forefront of bringing the innovative electric vehicle, AFEELA, to the US market. AFEELA embodies the essence of "FEEL," creating an interactive relationship where people and mobility connect through advanced sensing and network technologies.

At Sony Honda Mobility of America, we are dedicated to moving people through innovative solutions inspired by diversity. Join us in shaping the future of mobility with creativity, technology, and a commitment to excellence. Apply now to make a difference!

Position Summary

Sony Honda Mobility of America (SHMA) is seeking a Program Manager, Partnerships & Events to lead the planning and execution of strategic brand activations, partnership initiatives, and consumer-facing events for the AFEELA brand. This on-site position based in Culver City, CA is ideal for an experienced marketing and events professional with a strong background in end-to-end program management.

This individual will oversee event schedules, budgets, contracts, and vehicle logistics while ensuring every activation reflects SHMA’s premium brand experience. The role partners cross-functionally with Marketing, Digital, and Retail teams to drive alignment across programs and deliver excellence from concept through execution. Frequent travel within California and occasional travel outside the state, including Japan, is required.

Job Responsibilities

Lead the planning, coordination, and execution of partnership programs and consumer-facing events that represent the AFEELA brand vision.
Manage timelines, budgets, contracts, purchase orders, and invoices while maintaining accuracy and compliance with finance processes.
Oversee vehicle fleet logistics for events including scheduling, loading, unloading, transport, readiness checks, and troubleshooting.
Maintain detailed inventory tracking of giveaways, branded materials, and event collateral to ensure timely allocation and replenishment.
Serve as the main internal and external point of contact for event execution by coordinating with agencies, partners, and vendors to ensure seamless delivery.
Track and report on campaign milestones and performance metrics to evaluate program effectiveness.
Collaborate with Marketing, Retail, and Digital teams to integrate technology-driven engagement tools into events.
Provide on-site support during event setup, vehicle installation and removal, and technical issue resolution.
Represent SHMA at events to uphold brand standards, ensure a premium guest experience, and maintain operational excellence.
Identify opportunities for process improvements that enhance efficiency and scalability within event operations.

Required Qualifications for Position

Minimum 5 years of experience in program management, partnerships, or large-scale event execution within automotive, technology, or premium consumer industries.
Proven ability to manage complex, cross-functional initiatives involving multiple internal teams, vendors, and agencies.
Strong organizational and project management skills, including hands-on experience managing budgets, schedules, and operational logistics.
Comfortable working directly with vehicles and event equipment, including physical setup and troubleshooting on-site.
Proficiency in Microsoft Office, Google Workspace, and project management platforms such as Asana, Airtable, or Salesforce.
Excellent communication and stakeholder management skills with the ability to adapt in dynamic, fast-paced environments.
Willingness to travel frequently within California (2–3 times per month) and occasionally outside the state (1–2 times per quarter, including Japan).
Flexibility to work weekends, evenings, and holidays as required for event execution.

Preferred Qualifications for Position

Experience managing brand partnerships, influencer activations, or integrated marketing campaigns.
Background in performance marketing, digital storytelling, or experiential marketing.
Familiarity with EVs, connected platforms, or mobility-related events.
Technical experience supporting event operations, AV networking, or display systems.
Prior experience mentoring or leading teams during live activations.

Additional Details

Work Arrangement: On-site in Culver City, CA
Travel Requirements: Frequent travel across California (2–3 times per month) and occasional travel out of state or internationally (1–2 times per quarter, including Japan)
Visa Sponsorship: Not available for this position

Benefits

Comprehensive medical, dental, and vision benefits
Flexible Working Policy
Paid parental leave
401k Program
“Take What You Need” time off policy, with a minimum of 15 days off per year, and holiday breaks
Yearly bonuses (subject to eligibility)
Company phone (subject to eligibility)
Company swag
A brand new laptop and monitor
Special discounts on Sony products
Learning and Development quarterly stipend
More to come!

The anticipated annual base salary for this position is $120,000-$130,000. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

Sony Honda Mobility of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), gender, national origin, citizenship, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.

Disability Accommodation for Applicants

Sony Honda Mobility of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at SHMA-Recruiting@sony-honda-mobility.com Please indicate the position you are applying for.

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Are you able to work on-site in Culver City, CA, with frequent travel within California and occasional international travel?

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Are you comfortable working evenings, weekends, and holidays when events require it?

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What city and state do you currently reside in?

If you are not within commuting distance of this job location, are you planning to relocate? If yes, please share your timeline and details.

Do you currently require TN (USMCA) visa sponsorship to work in the United States, now or in the future?

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Do you require any other U.S. work authorization or visa sponsorship now or in the future?

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Do you have a valid driver’s license and the ability to operate vehicles for event logistics?

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Are you willing to submit to a background check as part of the hiring process?

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What are your base salary expectations for this role?

Do you have at least 5 years of experience managing partnerships or large-scale events in automotive, technology, or premium consumer industries?

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Have you owned end-to-end event programs, including timelines, budgets, contracts, and vendor management?

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Have you coordinated event vehicle logistics, including transport scheduling, readiness checks, loading, and troubleshooting on site?

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Do you have hands-on experience managing and reconciling event budgets, purchase orders, and invoices in coordination with Finance?

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Have you served as the main point of contact with external agencies, partners, and vendors to deliver live activations?

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Do you have experience tracking campaign or event performance with milestones, KPIs, or ROI reporting?

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Have you worked cross-functionally with Marketing, Digital, and Retail teams to integrate technology-driven engagement tools at events?

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Are you comfortable performing physical event tasks such as equipment setup, vehicle installs and deinstalls, and on-site troubleshooting?

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Briefly describe your most complex partnership or event program. Include your role, budget size, team size, and the key outcomes.

Share an example of a time you resolved a critical on-site issue during an event. What was the problem, what actions did you take, and what was the result?

Describe your approach to building and managing an event budget from planning through reconciliation. What tools and controls do you use?

How do you measure success for a partnership or event program? List the KPIs you track and how you report them.

Outline your experience with vehicle logistics at events. Include transport scheduling, readiness processes, checklists, and handoffs.

Tell us about a process improvement you implemented that increased efficiency or scalability in event operations. What changed and what impact did it have?

What makes you the best candidate for this role? Highlight what excites you most about working on a new EV brand like AFEELA and supporting innovative marketing initiatives.

Program Manager, Partnerships & Events

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