Artist & Label Publicity (Senior Associate)

What you'll do:

• Development of communications assets including digital releases, artist biogs, features and milestone news, internal global newsletter on relevant achievements/new releases and management of appropriate internal and external approvals.
• Daily press and media relations and follows ups on news dissemination, servicing songs to key media and outlets ( Regional TV and Radio Stations ), secure and organize artist interviews around releases for domestic aswell as international priority releases.
• Handle SME ME’s social media account, work on creative briefs, copywriting, and overall SME social media strategy on the different available channels.
• Work with MD to develop meaningful media touchpoints to advance our narrative as the leading international label in the region, maximizing our achievements in media, press and digital news channels in addition to support the MD in key artist and partner relations.
• Maintain an active and detailed internal database of cross media contacts, and compile a weekly news and stories highlights report for management and wider team.
• In addition to core responsibilities you will have and nurture fantastic relationships with key regional and local mainstream, digital and niche music media editors and journalists. You will be the labels ‘go to’ for all press, media and publicity activities, maximizing visiting artist performances with regional media, and working with growing Gen-Z cultural commentators/ bloggers across Twitter/META to reach new consumers as the communications landcape becomes increasinbly disrupted by new media.

Who you are:

• Previous Experience: A minimum of 3-5 years experience in a creative communications and regional media role.
• Education: Bachelor's degree in public relations, communications or media (ideally).
• Excellent presentation, verbal and written skills in English and Arabic.
• Experience managing social media accounts and creating social media strategies.
• Able to work independently across departments with proven ability to manage communications campaigns.
• Professional in dealing with clients/artists, and able to respond to challenges constructively and patiently.
• A compelling portfolio of communications work that demonstrates high quality creative writing, clever headlines and concepting experience.
• Implement a combination of strategic, conceptual and copywriting skills.
• Inspire and embrace challenges and new ways of thinking.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• Annual leave, medical leave and medical insurance.

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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