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Director, Member Growth - Lifecycle Marketing

Remote

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

The Director of Member Growth, Lifecycle Marketing is a critical leadership role that will drive how we acquire, engage, and retain members through strategic, data-driven lifecycle marketing initiatives. Reporting to the VP of Marketing, this role will lead and scale our lifecycle marketing team, build best-in-class automated journeys, and develop multi-channel engagement strategies that improve funnel conversion rates and drive revenue.

This leader must have a growth marketing mindset, be highly data-driven, and have deep expertise in A/B testing, campaign optimization, and marketing automation (ideally Iterable). They will also be responsible for establishing and maintaining rigorous QA processes to ensure flawless execution.

What You’ll Be Doing:

  • Lead and Scale a High-Performing Team: Manage and mentor a team of lifecycle marketers, ensuring alignment with business objectives and marketing priorities.
  • Own and Optimize Lifecycle Marketing Strategy: Design, execute, and refine strategies to acquire, activate, retain, and re-engage members across email, SMS, push notifications, in-app messaging, and direct mail.
  • Enhance Funnel Performance: Develop lifecycle marketing programs that increase conversion rates at each stage of the member journey, from enrollment, to activation, to engagement and retention. 
  • Leverage Data & Experimentation: Utilize A/B and multivariate testing, segmentation strategies, and behavioral insights to drive personalized, high-performing campaigns.
  • Scale Automation & Personalization: Build and optimize automated journeys using Iterable, ensuring the right message reaches the right person at the right time.
  • Refine and Implement QA Processes: Establish and oversee QA protocols to ensure marketing campaigns and automations are deployed accurately and efficiently.
  • Cross-Functional Collaboration: Partner with Product, Eng, Data/BI, and CS teams to align lifecycle marketing efforts with product experience, customer (partner) requirements, and business objectives.
  • Martech subject matter expertise: Ability to dive deep with prod, eng, and data teams on our data architecture, infrastructure, and integrations between platforms to ensure seamless scalability and accurate reporting.
  • Measure and Report Impact: Establish clear KPIs, dashboards, and reporting frameworks to track campaign performance, experimentation roadmap, and overall impact of lifecycle marketing touchpoints and journeys on member funnel conversion rates and revenue.

What Success Looks Like in This Role:

Increased Funnel Conversion: Member engagement, onboarding, and activation rates are measurably improved through optimized lifecycle campaigns.

Scalable & Automated Processes: A highly efficient, scalable lifecycle marketing system is in place, leveraging automation and dynamic personalization.

High-Impact Testing & Optimization: Data-driven testing strategies are running constantly, with results driving measurable lift in member acquisition, engagement, and retention.

Improved Reporting and Visibility: You’ve helped us improve our reporting and visibility across the wider org in terms of lifecycle marketing impact and strategy.

Rigorous QA & Process Excellence: The team has a world-class QA framework that prevents errors and ensures campaigns execute flawlessly.

Strong Cross-Functional Partnerships: The team is fully aligned with Prod/Eng, Data/BI, and other cross-functional stakeholders to enhance personalization and member experience across marketing and product touchpoints and journeys.

Proven Business Impact: Lifecycle marketing initiatives are delivering clear ROI, contributing directly to member enrollment, appointments booked, and ultimately achieving aggressive revenue goals.

What We Expect From You:

  • 10+ years of experience in lifecycle marketing / growth marketing, preferably in healthtech, B2B2C, and/or D2C.
  • Deep expertise in marketing automation platforms, ideally Iterable
  • Channel expertise across email, SMS, push, in-app messaging, and direct mail. 
  • Highly analytical and data-driven, with experience running and interpreting A/B tests to optimize performance.
  • Strong process and QA management skills, ensuring flawless execution of marketing campaigns and automation.
  • A results-driven, growth marketing mindset, with a focus on continuous optimization and improvement.
  • Excellent cross-functional collaboration skills, with the ability to partner with Product, Data/BI, CS, and other cross-functional stakeholders to align lifecycle marketing strategies with member needs.
  • Experience leading and growing a team, fostering a high-performance, innovative, and experimentation minded culture.
  • Passion for mental health and healthcare innovation, with a desire to make a meaningful impact on the well-being of millions of lives.

The target base salary range for this position is $173,100 - $216,390, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

  • Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
  • Employer sponsored 401(k) match of up to 2% for retirement planning
  • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
  • We offer competitive paid time off policies including vacation, sick leave and company holidays.
  • At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
  • Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
  • Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
  • Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
  • Up to $1,000 Professional Development Reimbursement a year.
  • $200 per year donation matching to support your favorite causes.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace

To ensure intentional and equitable hiring practices, we use a balanced candidate slate in our interviews. This approach guarantees that our pool of qualified candidates includes individuals who are underrepresented in our organization at all levels. This is a key performance indicator (KPI) for our recruiting and hiring teams, reported quarterly to maintain accountability.

Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values

 

Our privacy policy: https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

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