Back to jobs

Senior Strategic Partnerships Marketing Manager

Canada; United States

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

StackAdapt is seeking a Senior Strategic Partnerships Marketing Manager to lead marketing strategy and execution in support of our Strategic Partnerships & Alliances (SP&A) team. This includes Alliances, Technology Integrations, Retail Media Networks (RMNs), and New Business initiatives. You’ll own end-to-end go-to-market (GTM) planning, campaign execution, and partner enablement across the full lifecycle—from awareness to activation and expansion.
 
This is a strategic, hands-on individual contributor role. It requires close collaboration with Partner Managers, Product, Sales, and Marketing stakeholders to bring new opportunities to life and build StackAdapt’s reputation as a trusted partner in the martech and advertising ecosystem. We’re looking for someone who thrives in a fast-paced environment, excels at storytelling, strategic thinking and prioritization, and can balance execution with brand-building across paid, owned, and earned channels. This role reports to the Director of Field Marketing and ABM.
 
StackAdapt is a remote-first company, and we welcome applicants from Canada and the United States.

What you’ll be doing:

  • Own and lead end-to-end GTM strategy and execution for strategic partners—driving brand awareness, messaging, asset creation, and co-marketing in trust-heavy, long-decision ecosystems.
  • Own account-based marketing strategy across the full partner lifecycle - from net-new acquisition to activation, re-engagement, and churn recovery. 
  • Serve as the lead marketing partner for SP&A—driving alignment across Marketing, Sales, Product, and Partner teams to ensure coordinated execution, clear accountability, and strategic impact.
  • Drive go-to-market strategy for the launch of new Retail Media Network partnerships, including narrative development, messaging, PR coordination, and co-marketing.
  • Develop and evolve partner messaging frameworks that reflect market feedback and campaign results—while reinforcing StackAdapt’s brand across the partner ecosystem.
  • Define KPIs and build attribution models and dashboards to measure campaign influence, partner lifecycle engagement, and marketing-sourced/influenced pipeline across channels.
  • Own the content and communications strategy for SP&A—including partner-facing collateral, co-branded campaigns, and messaging frameworks across paid, owned, and earned channels.
  • Create and maintain enablement resources tailored to partner use cases—empowering GTM teams with tools that support sales activation and partner growth.
  • Translate partner and client pain points into clear messaging that positions StackAdapt as a go-to integration partner and competitive differentiator.
  • Maintain regular communication with partners and internal teams to gather insights, share updates, and continuously evolve frameworks and tiering models that scale partner growth.

Qualifications & Desired Experience:

  • 5–7+ years of experience in B2B marketing, with at least 3 years in partner marketing, strategic alliances, or channel marketing
  • Proven success leading GTM marketing strategies in high-growth technology companies
  • Strong understanding of the retail media, advertising, and marketing technology landscape
  • Experience launching co-marketing campaigns, building partner enablement tools, and supporting sales activation
  • Strategic thinking with excellent storytelling, writing, and presentation skills
  • Strong project management skills with the ability to manage multiple initiatives and stakeholders
  • Comfortable working cross-functionally in a fast-paced, high-growth environment
  • Experience working with Product Marketing, Partner Managers, and Sales leaders to bring new solutions to market
  • Knowledge of Salesforce, HockeyStack, Hubspot, and common martech platforms preferred

StackAdapter's Enjoy:

  • Highly competitive salary
  • RRSP/401K matching
  • 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
  • Access to a comprehensive mental health care platform
  • Health benefits from day one of employment
  • Work from home reimbursements
  • Optional global WeWork membership for those who want a change from their home office
  • Robust training and onboarding program
  • Coverage and support of personal development initiatives (conferences, courses, etc)
  • Access to StackAdapt programmatic courses and certifications to support continuous learning
  • An awesome parental leave policy
  • A friendly, welcoming, and supportive culture
  • Our social and team events!
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
 
About StackAdapt
 
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
 
2024 Best Workplaces for Women and in Canada by Great Place to Work®
 
#LI-REMOTE

Create a Job Alert

Interested in building your career at StackAdapt? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Which of the following partner marketing initiatives have you personally built or owned in past roles? *
Select...
Select...
Who have you most often collaborated with when planning and executing partner marketing campaigns? *
Select...

Demographic Survey for StackAdapt

Here at StackAdapt, we strive to break down barriers so everyone can thrive. We are a global company and we must reflect the diverse world we work in. We are committed to building an inclusive workforce that fully represents the many different cultures, backgrounds and viewpoints of our employees, our customers and our communities. 

As part of our commitment to diversity, equity and inclusion, we want to understand how we are performing from a talent attraction perspective. Therefore, we would like to invite you to complete this optional and confidential survey to help us evaluate our efforts.

Submission of the information on this form is strictly voluntary and your refusal to provide it will not affect your job application in any way. The information obtained will be kept separate from your name or job application and there is no way we can identify you through the data you submit. This information will be kept secure and confidential and will be used solely to evaluate our diversity, equity and inclusion efforts at StackAdapt.

By choosing to answer the following questions, you consent to our collection and use of this information for our reporting and analytics. Your participation is entirely voluntary.

Select...
Select...
Select...
Select...