Brand Partnerships Manager

True Classic is seeking a dynamic and strategic Brand Partnerships Manager to lead our B2B collaborations, sponsorships, and experiential activations. This role is critical in driving engagement, revenue, and cultural relevance through high-impact brand alliances, including partnerships with top-tier organizations such as the UFC, LA Rams, and LA Clippers. Sitting at the intersection of brand, marketing, and business development, this role will own the execution of co-branded initiatives that bring our brand to life and deliver measurable business results.

All True Classic roles are global and omni-channel, with accountability across product categories, markets, and sales channels. This role will influence global strategy and execution.

This role is based in our Calabasas, CA headquarters and requires in-office presence.

Key Areas of Accountability

Partnership Execution & Management

• Lead execution of B2B and sports partnership campaigns in alignment with brand and business objectives
• Manage timelines, deliverables, and approvals across internal and external stakeholders
• Coordinate co-branded asset development with creative and partner teams

Sponsorship & Co-Branded Initiatives

• Project manage sponsorship campaigns from kickoff through launch
• Collaborate with brand, creative, and performance teams to ensure alignment and impact
• Deliver campaigns on time and in line with partner expectations

Brand Activations & Events

• Plan and execute physical and digital activations tied to major brand or partner moments (e.g., game-day integrations, fan experiences)
• Manage event logistics, vendor relationships, and brand standards throughout execution

Performance Tracking & ROI

• Track partnership performance in collaboration with analytics and growth teams
• Analyze results, surface insights, and create wrap reports for internal and partner use

Cross-Functional Collaboration

• Marketing & Creative: Align messaging, creative execution, and performance goals
• Finance & Legal: Support contract negotiation, budgeting, and compliance
• Product & Merchandising: Align on co-branded product strategies and capsule drops
• Analytics & Ops: Leverage internal data to model revenue and engagement impact

Qualifications

• 2+ years in brand partnerships, sponsorship, or marketing campaign execution
• Strong project management, organizational, and stakeholder communication skills
• Experience with performance tracking and reporting
• Familiarity with contract negotiation and cross-functional collaboration

Preferred Qualifications

• Experience in DTC, apparel, or performance marketing environments
• Network within sports, entertainment, lifestyle, or consumer tech industries
• Background in experiential/event marketing
• Proficiency in project management tools (e.g., Asana)
• Passion for brand storytelling and cultural relevance

Skills & Competencies

• Technical: CRM tools, Google Suite, data dashboards, project management software
• Soft: Strategic thinking, negotiation, cross-functional leadership, attention to detail, creative problem-solving

Compensation and Benefits

• Salary Range: $90K -$120K (dependent on experience)
• Unlimited PTO and sick time
• Company-paid medical, dental, and vision insurance
  • 100% employee premium coverage
  • 65% dependent premium coverage
• 401(k) plan with 3% company match
• Monthly home office stipend
• Annual True Classic merchandise allowance
• Free Employee Assistance Program (EAP)

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.