Performance Marketing Analyst III
About Turing
Based in Palo Alto, California, Turing is the world’s first AI-powered tech services company. It has reimagined tech services from the ground up with AI by offering AI-vetted and matched talent, AI-accelerated development, and access to AI transformation experts who have built many of the most iconic Silicon Valley companies.
Founded in 2018, the company has experienced tremendous growth with three million global developers on its Talent Cloud and 900+ clients. Turing has received numerous awards, including Forbes’s 2022 “One of America’s Best Startup Employers,” being ranked #1 in The Information’s 2021 Annual List of most promising B2B Companies and Fast Company’s “Annual List of the World’s Most Innovative Companies.”
The company’s leadership team comprises both AI technologists from leading organizations including Meta, Google, Microsoft, Apple, Amazon, Twitter, Stanford, Caltech, MIT as well as tech consulting veterans from Accenture, Cognizant, Capgemini, McKinsey, Bain, and more.
The Performance Marketing Analyst is responsible for leading Demand Analytics for multi-channel Demand Generation campaigns, providing valuable feedback on marketing’s impact on revenue generation. This position will work closely with stakeholders from both marketing and sales functions, tracking the impact of Demand Gen initiatives, while playing a key role in strategic implementation of projects to drive Demand for Turing’s services. The role also includes working closely with the outbound email marketing team at Turing for analytical inputs on targeting and communications strategy, assessing the impact of email marketing towards demand generation.
Responsibilities:
- Track lead conversion funnel incorporating multiple touch points across different marketing channels including email, SEO, paid ads, events, organic, etc. to assess the impact of marketing campaigns on Demand Generation and revenue pipeline
- Set up effective processes to ensure movement of leads through the pipeline, and collaborate with stakeholders to ensure execution of set processes
- Analyse key pain points of the different buyer personas involved in deal conversion, providing providing valuable feedback on targeting and communications strategy
- Analyze data to identify trends and opportunities for improvement in channel-mix, buyer journey strategy, targeting, and messaging, thereby maximizing downstream impact on revenue generation
- Support outbound email strategy, including planning, design, execution, and analysis of email campaigns
- Create and execute email nurture strategies to drive engaged contacts towards conversion
- Collaborate with stakeholders within marketing and sales to ensure that email campaigns are aligned with overall marketing goals
Requirements:
- Bachelor's degree. MBA is a plus
- Excellent data analysis skills. Experience with MS excel, other analytical tools
- Proficiency in SQL, writing custom queries for analysis and creating dashboards for visualization
- Experience working with marketing tools such as Hubspot, Salesforce, and Google Analytics. Experience working with multi-touch marketing attribution tools (like Dreamdata) is preferred
- Understanding of ABM strategies and marketing analytics.
- Excellent written and verbal communication skills
- 2+ years of experience in a startup environment. Experience with remote work preferred
Advantages of joining Turing:
- Amazing work culture (Super collaborative & supportive work environment; 5 days a week)
- Awesome colleagues (Surround yourself with top talent from Meta, Google, LinkedIn etc. as well as people with deep startup experience)
- Competitive compensation
- Flexible working hours
- Full-time remote opportunity
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. Turing is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics. At Turing we are dedicated to building a diverse, inclusive and authentic workplace and celebrate authenticity, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
For applicants from the European Union, please review Turing's GDPR notice here.
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