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Partner Marketing Manager: AWS Marketplace Specialist

North America

Armis, the cyber exposure management & security company, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. In a rapidly evolving, perimeter-less world, Armis ensures that organizations continuously see, protect and manage all critical assets - from the ground to the cloud. Armis secures Fortune 100, 200 and 500 companies as well as national governments, state and local entities to help keep critical infrastructure, economies and society stay safe and secure 24/7.

Armis is a privately held company headquartered in California.

The Opportunity: 

Armis is seeking a dynamic and results-driven Marketing Manager to spearhead our efforts in promoting Armis Centrix™ on the AWS Marketplace. 

This role is critical for driving awareness, adoption, and sales growth of Armis Centrix™ through the AWS Marketplace. The ideal candidate will be a marketing strategist with a deep knowledge of the AWS Partner Program and a proven track record of managing demand generation marketing campaigns and collaborating closely with AWS GTM teams.  

Experience in building omni-channel marketing strategies using the resources available through AWS Partner Programs and optimizing approved funding. This role requires evangelizing AWS within Armis by engaging the global sales teams, implementing marketing activities globally, budget management and achieving measurable outcomes to meet the requirements negotiated between Armis and AWS.  

You will report to and work closely with our Sr Director of Partner Marketing. 

What You'll Do:

  • Create and implement a strategic AWS roadmap alongside a detailed annual marketing plan to enhance the visibility, increase sales and accelerate deal velocity of Armis Centix™ on AWS Marketplace.
  • Spearhead co-marketing efforts with AWS Marketplace to foster mutual growth and strengthen the partnership. This includes co-branded collateral, sales enablement kits, webinars, co-branded events, win-wires, sponsorships etc.  
  • Lead AWS Marketplace Partner Program(s) for Armis, including evaluating eligibility for funding, leveraging AWS GTM resources, adapting marketing toolkits, executing partner program initiatives, and achieving pipeline and stretch goals set by AWS Marketing. 
  • Develop and implement AWS focused integrated marketing campaigns and events utilizing allocated budget to achieve demand generation, enhance customer engagement, and drive pipeline growth. 
  • Collaborate with the dedicated AWS Account team through weekly updates to ensure the AWS vertical sales teams are engaged and well-informed about Armis Centrix™ and manage Armis Centrix product listings on AWS marketplace.
  • Working with Product Marketing, equip sales teams and BDRs with customer-obsessed, tailored materials with compelling messaging to drive customer progression through the sales funnel. This will include sales enablement assets, use cases, win-wires,battlecards and innovative sponsorships etc.  
  • Collaborate closely with teams across the business including the Armis Marketplace team, Armis Sales, Communications, Creatives, Partner Ops, Procurement, and Finance to communicate to the AWS GTM team how Armis is aligning on quarterly and annual marketing initiatives using the company’s business goals and meeting AWS Partner program metrics.
  • With deep knowledge of the AWS Partner program and AWS Partner Central, track campaign performance and analize data to deliver ROI to meet funding guidelines and manage reimbursements through AWS Payee Central. 

What We Expect:

  • Extensive knowledge of the AWS Marketplace, the AWS Partner program, AWS Partner Central, and expertise in managing AWS-related processes such as funding and reimbursements through AWS Payee Central. 
  • 5+ years in B2B marketing and fluency in the strategy, tactics, metrics, and best practices for growing awareness and demand generation, preferably in SaaS
  • Strong collaboration and teamwork skills to work effectively with cross-functional teams, including AWS GTM teams, Sales, Product Marketing, and other internal departments.
  • Proficiency in creating and delivering sales enablement materials, including tailored messaging, use cases, webinars and event management to drive customer engagement through the sales funnel. 
  • Ability to analyze and optimize campaign performance, ensuring alignment with business goals and maximizing ROI while adhering to AWS Partner program metrics. 
  • Excellent communication and organizational skills to align quarterly and annual marketing initiatives with business objectives and keep stakeholders informed and engaged. 

We know there is a lot to consider when applying for a new job, and quite often job descriptions provide a lot of detail for candidates… but here at Armis, we strongly encourage you to try to avoid the confidence gap . We don’t expect you to meet each of the listed requirements perfectly to be considered for any of our roles.

Salary range guidance for this position is: $80,00-150,000 per year.

The salary range listed does not include other forms of compensation or benefits (e.g. i.e. bonuses, commissions, stocks, health insurance benefits, etc.) offered to candidates. Visit our careers site for more information on benefits at Armis. 

The choices you make in your career journey matter. You want to do interesting work in an important field while also having time to live your life, which is why we place so much value in your life-work balance. Armis sets you up for success with comprehensive health benefits, discretionary time off, paid holidays including monthly me days, and a highly inclusive and diverse workplace. Put your unique experiences and perspective to work in an environment where they will enable you to thrive, grow, and live your life with integrity.

Armis is proud to be an equal opportunity employer. We never discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected (or not) status. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization.

Please click here to review our privacy practices.

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