Ad Copywriter

Armis, the cyber exposure management & security company, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. In a rapidly evolving, perimeter-less world, Armis ensures that organizations continuously see, protect and manage all critical assets - from the ground to the cloud. Armis secures Fortune 100, 200 and 500 companies as well as national governments, state and local entities to help keep critical infrastructure, economies and society stay safe and secure 24/7.

Armis is a privately held company headquartered in California.

Location: This will be an Office-based role in Bucharest (3-4 days a week)

The role: 

We are seeking a creative and strategic Ad Copywriter to join our growing Brand & Creative Services team. This role is pivotal in shaping the voice of Armis across various platforms. You will craft compelling, engaging, and high-converting ad copy that speaks to diverse audiences, from IT professionals to C-suite executives. Your work will drive awareness, generate leads, and reinforce Armis as the go-to cybersecurity solution.

What you will do:
• Develop clear, persuasive, and innovative copy for paid media campaigns, including display ads, social media, search, and video.
• Collaborate with marketing, product, and design teams to align messaging with strategic objectives.
• Translate technical cybersecurity concepts into accessible and relatable language tailored to target personas.
• Conduct audience research to inform tone, style, and content strategy.
• A/B test ad copy to optimize performance and iterate on successful messaging.
• Ensure all copy adheres to brand guidelines and maintains consistency across channels.
• Stay informed about industry trends, competitor activity, and emerging ad formats.

What we expect:
• Minimum 2 years in a similar role - Proven experience as a copywriter in B2B technology, cybersecurity, or SaaS industries.
• Exceptional writing, editing, and proofreading skills.
• A strong portfolio showcasing a variety of ad campaigns with measurable results.
• Understanding of digital advertising platforms (Google Ads, LinkedIn, etc.) and best practices.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with cybersecurity or technology terminology is a plus.

Preferred Qualifications
• Experience working in a collaborative, cross-functional team setting.
• Knowledge of SEO principles and how they apply to ad copy.
• Creative problem-solving skills and a passion for storytelling.

Why Join Armis?
• Opportunity to contribute to a high-growth, mission-driven company.
• Work with a collaborative, innovative team of top-tier professionals.
• Comprehensive benefits package and flexible work environment.

How to Apply
Interested candidates should submit their resume, cover letter, and portfolio.  Please include examples of successful ad campaigns you’ve written and the impact they had.

Join Armis and be a part of a team that’s redefining the future of cybersecurity.

We know there is a lot to consider when applying for a new job, and quite often job descriptions provide a lot of detail for candidates… but here at Armis, we strongly encourage you to try to avoid the ​​confidence gap​.​​ We don’t expect you to meet each of the listed requirements perfectly to be considered for any of our roles.

The choices you make in your career journey matter. You want to do interesting work in an important field while also having time to live your life, which is why we place so much value in your life-work balance. Armis sets you up for success with comprehensive health benefits, discretionary time off, paid holidays including monthly me days, and a highly inclusive and diverse workplace. Put your unique experiences and perspective to work in an environment where they will enable you to thrive, grow, and live your life with integrity.

Armis is proud to be an equal opportunity employer. We never discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected (or not) status. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization.

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