PPC Specialist

Excellent opportunity to join Betsson Group as our new PPC Specialist.

The challenge

We are now looking for a PPC Specialist to join our Paid Search team at Betsson Group at our Malta office. The role will play an important part in our global multibrand strategies and processes. You will be responsible for the development, management, and optimisation of PPC campaigns for multiple brands across various markets, generating high-quality paid traffic to our brands, all in line with business objectives and budget.

What is in it for me?

The PPC Specialist will have the opportunity to join one of the most exciting and dynamic teams at Betsson and will work closely with other key marketing departments (such as SEO, Affiliates and Programmatic) as well as content and product teams. You will form part of a diverse team of many nationalities and different backgrounds that is surely going to challenge you and provide you with great shared learning experiences. We have a massive focus on knowledge sharing and personal growth, always striving to push the boundaries and improve performance. If you’re a go-getter, initiator and ‘results-junkie’, who also likes to have FUN, you’ll fit right in.

You are good at:

• Setting up, managing and improving PPC campaigns (Search, Video and Apps) across multiple markets and brands, taking full ownership of accounts.
• Understanding and analysing data, generating insights with your observations, identifying opportunities for growth and making data-driven decisions to improve our KPIs.
• Working in a collaborative environment, being able to communicate clearly and effectively with multiple internal stakeholders.
• Solving problems and thinking creatively.
• Liaising with the PPC Manager to strategically plan for new or consolidated markets.
• Testing mentality – ad copies, bid models, landing pages, user journeys etc.
• Innovation – you have the ability to come up with new ideas on how to improve campaign performance, user experience or day-to-day processes.
• Providing monthly and quarterly forecasts as well as creating and presenting regular performance reports for key internal stakeholders.

Extra awesome:

• iGaming PPC experience (2+ years).
• App campaigns advertising experience.
• Experience with PPC scripts and automation.
• Advanced Excel skills.
• Fun personality and team player

Challenge accepted?

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