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US Marketing Manager

Los Angeles, California, United States

About the Role
CASETiFY is seeking a dynamic and detail-oriented Marketing Manager to lead and execute our brand-building efforts in the US. This pivotal role is responsible for driving our social media strategy, managing influencer partnerships, and creating impactful moments that fuel organic awareness and affinity for the CASETiFY brand.

You're a natural storyteller, plugged into local culture, and experienced in crafting content and campaigns that earn attention and create conversation. This is an exciting opportunity for a mid-level marketing professional who thrives in an agile, global brand environment and has a passion for fashion, tech, and community-led marketing.

Key Responsibilities

PR Strategy, Management & Events

  • Lead PR strategy and execution for the US market — working with internal teams and agency partners to secure earned media, product placements, and campaign coverage
  • Manage day-to-day relationships with PR agency, media outlets, and editors to ensure consistent and high-quality brand visibility
  • Develop and localize press materials, press releases, and media pitches in collaboration with the global communications team
  • Coordinate US-specific media moments, interviews, and events tied to major launches or cultural tentpoles

  • Track and report PR performance (press clippings, impressions, sentiment), identifying opportunities to optimize future efforts
  • Contribute to the ideation and planning of local brand activations, pop-ups, and events to engage with the community.
  • Own crisis comms coordination in partnership with HQ, as needed

Influencer & Advocacy Marketing

  • Build and nurture CASETiFY’s US creator network — from influencers and tastemakers to creatives and cultural voices
  • Support the team product seeding, influencer gifting, and advocacy strategies to generate UGC and social buzz
  • Partner with creators on content and collaborations that align with brand moments and product drops
  • Track influencer campaign impact (engagement, reach, EMV, conversions) and manage creator relationship lifecycle

Content Strategy & Execution:

  • Manage the content calendar for US social media channels, ensuring a consistent and engaging stream of content.
  • Ideate and produce original content (photos, videos, graphics) specifically for platforms like Instagram, TikTok, and YouTube.
  • Oversee the end-to-end production process for social campaigns, from concept development to filming, editing, and final posting.
  • Collaborate with internal teams and external creators to ensure all social content aligns with brand voice and marketing goals.

Community Engagement & Growth:

  • Monitor social media channels, engage with the community, and respond to comments and messages to build brand loyalty.
  • Analyze social media performance metrics to identify trends, optimize content, and grow the audience.
  • Stay up-to-date with the latest social media trends, platform updates, and best practices to keep the brand's presence fresh and relevant.

 

Requirements

  • 4–6 years of experience in PR, communications, or brand marketing, ideally within fashion, lifestyle, tech, or consumer goods
  • Strong track record of securing earned media and managing PR campaigns end-to-end (including agency and/or in-house experience)
  • Networked across UK media landscape with solid editor and journalist relationships
  • Proven experience working with creators/influencers and driving social advocacy programs
  • Experience managing integrated campaigns across PR, social, influencer, and experiential
  • Exceptional written and verbal communication skills; confident in crafting narratives and pitching media
  • Data-driven and organized, with strong attention to detail and ability to juggle multiple projects
  • Passion for culture, community, and digital-first storytelling
  • Comfortable working in a fast-paced, international, and highly collaborative environment
  • Fluent in English; other European languages a plus

Location of Position: 

  • Downtown Los Angeles, California (on-site)

Employment Type:

  • Full Time

Total Compensation

  • Annual Base Salary of USD $$65,000 - $70,000 DOE
  • 401(K), Dental, Vision, and Medical Benefits 
  • PTO and Paid Holidays

Equal Employment Opportunity Policy

CASETiFY is an equal opportunity employer and strives to ensure a diverse and inclusive workplace. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable law.

Our commitment to equal opportunity extends to all aspects of employment, including recruitment, hiring, promotion, compensation, benefits, training, and disciplinary actions. We do not discriminate on the basis of any protected status or characteristic.

CASETiFY promotes a workplace free from discrimination and harassment. We believe that diversity and inclusion enhance our work environment and contribute to the success of our organization.

If you require reasonable accommodation in completing the application process or participating in an interview, please let us know.

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