Senior Strategic Marketing Manager

Kennett Square, PA

Job Summary

As the Senior Strategic Marketing Manager, you will be responsible for developing and executing marketing strategies that enhance brand awareness and drive business growth across regions and segments with a primary emphasis on Real Estate and Private Equity. You will collaborate with cross-functional teams and various stakeholders including client engagement and product management to ensure alignment with business objectives. The role will be responsible for developing and driving performance marketing campaigns and product launches to ensure strategic marketing goals and KPIs around client acquisition, growth and retention are achieved. The Senior Strategic Marketing Manager will be focused on understanding Chatham’s target audiences and our solutions that serve them, positioning our current and future offerings, crafting tailored messaging, increasing adoption and utilization to drive revenue growth, and the launching of new offerings.  

Duties and Responsibilities

Chatham is committed to providing reasonable accommodations to qualified individuals with disabilities, so all essential job functions can be performed with or without accommodation.

  • Serve as Marketing’s subject matter expert on assigned segments, personas, and/or regions; understand target’s pain points and how our solutions solve them as well as improve business performance.  
  • Collaborate with product managers, client engagement, and various stakeholders to define product positioning and ensure alignment  
  • Develop and implement ‘always on’, performance marketing campaigns and product/solution launches designed to meet business and marketing goals for upsell and acquisition.   
  • Maintain program and campaign schedules, calendars, budgets, as appropriate and report regularly on progress and goal achievement. 
  • Continuously monitor the market, maintain expert knowledge of competitive landscape and positioning, analyze market trends and customer feedback, and adapt and refine marketing strategies accordingly. 
  • Keep Client Engagement teams apprised of marketing activities, product launches, etc. and train them as applicable on positioning and campaign messaging, and available sales enablement materials.  
  • In conjunction with strategic marketing team, develop and execute client communications and engagement programs for upsell and retention.  
  • Map the buyer’s journey for each assigned segment and develop compelling content for each stage of the funnel.  
  • Create and maintain current foundational sales enablement, web site, and marketing materials for segments, personas, regions, and solutions.  
  • Meet goals, metrics, and KPIs for marketing programs, campaigns, client engagement, and business growth and report on effectiveness regularly.   

Required Skills and Abilities

  • Strong strategic thinking, project management and analytical skills. 
  • Excellent communication, presentation and interpersonal skills. 
  • Ability to align multiple stakeholders  
  • Proficiency in various marketing tools and platforms. 
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously. 
  • Creative mindset with a focus on growth and optimization. 

Education and Experience

  • Demonstrable understanding of operational, investment and asset management aspects of Real Estate and/or Private Equity and experience marketing to these segments 
  • Bachelor's degree in Marketing, Business Administration, or a related field. 
  • 3-5+ years of experience in marketing strategy, demand generation, product marketing, and program and campaign execution. 
  • 10-12+ years of general marketing experience preferably in financial services, fintech or advisory services 
  • Experience in global and regional/localized marketing (UK, EMEA, APAC)
  • Working knowledge of marketing metrics and performance analytics. 

Physical Requirements 

Chatham is committed to providing reasonable accommodations to qualified individuals with disabilities, so physical requirements can be performed with or without accommodation.

  • Must be able to remain in a stationary position at least 70% of the time.
  • Must be able to move about inside the office to access meeting rooms.
  • Constantly operates a computer and other office productivity machinery, such as computer, copy machine, and printer.
  • Must be able to communicate information and ideas so others will understand.
  • Ability to work in a typical office environment with standard lighting, temperature, and noise levels.
  • Ability to prioritize and manage time effectively to meet deadlines and perform job tasks efficiently.

Other Duties

  • This job description is not designed to cover or contain a comprehensive list of all activities, duties, or responsibilities that may be required of the employee in this job. Activities, duties, and responsibilities may change at any time with or without notice.

 

About Chatham Financial: 

Chatham Financial is the largest independent financial risk management advisory and technology firm. A leader in debt and derivative solutions, Chatham provides clients with access to in-depth knowledge, innovative tools, and an incomparable team of close to 700 employees to help mitigate risks associated with interest rate, foreign currency, and commodity exposures. Founded in 1991, Chatham serves more than 3,000 companies across a wide range of industries — handling over $750 billion in transaction volume annually and helping businesses maximize their value in the capital markets, every day. To learn more, visit www.chathamfinancial.com. 

 

Chatham Financial is an equal opportunity employer.

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