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Senior Copywriter

Calgary

As a Senior Copywriter, you love to collaborate with design, UX, and strategy teammates to bring a digital voice to life. Grasping communication challenges and devising imaginative solutions that are both brilliant and on-brand is what you do. You also know the ins and outs of digital products, site copy, promotional tiles and banners, direct e-mails, scripts, and other online marketing deliverables.

To demonstrate high-quality, insightful approaches with outstanding results, you pull from a wide variety of experiences on past projects. Copy is your domain, but you’ve got a well-rounded knowledge of the broader industry—digital retail experiences, usability, online marketing, and traditional advertising. You’re also a dynamic leader who can champion a creative direction amongst your team and with project stakeholders.

You will:

  • Lead concept development with the ability to present to internal senior stakeholders.
  • Participate in strategic brainstorming, development, and creative execution.
  • Interact with project teams to understand business objectives and audience demographics.
  • Maintain high standards of copywriting and exercise quality control.
  • Create on-brand, user-friendly experiences for transactional web flows, applications, and other digital products.
  • Incorporate business requirements into writing that will enhance the user experience.
  • Develop content strategies, edit and revise copy, and account for accessibility considerations.
  • Create and manage multiple highly technical copy decks at one time.
  • Create and maintain a comprehensive library of reference guidelines and workflows within technical copy decks.
  • Answer questions from engineering as needed to ensure successful implementation.
  • Be comfortable presenting to high-level stakeholders.

You have:

  • 5-10 years’ experience as a copywriter in an agency or brand environment
  • Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
  • A keen enthusiasm for and demonstrable understanding of digital trends and technologies.
  • A strong understanding of marketing (especially direct marketing) and advertising principles.
  • The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand.
  • A high attention to detail, an eye for formatting, and are a stickler for matching design to comp and visa versa.

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible!  CM new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.  The ask stems from our want to:

  • Strengthen opportunity for continuous learning
  • Improve collaboration and team relationships.
  • Increase employee engagement

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

 

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

Members of Visible Minorities Definition:

Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
Black (e.g. African, Caribbean, Other)
Arab (e.g. Middle Eastern, North African, etc.) 
Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.) 
West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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