Marketplace Channel Engagement Manager
Who we are
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Marketplace Channel Engagement Manager who will be responsible for elevating sales and leads to top partners within Geotab’s Marketplace platform. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:
The Marketplace Channel Engagement Manager will be the primary contact that will lead the channel they manage through strong sales, accountability, and relationship management in order to grow the Marketplace partners.
How you'll make an impact
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Manage each assigned Partner to the Reseller network.
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Ensure each Partner is successful by achieving lead and sales growth targets.
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Develop an annual Business Plan with the Partner and own delivery of Quarterly Business Reviews (QBR).
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Proactively identify and recommend improved integrations.
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Own and nurture the relationships with each level of Partners managed in the assigned channel.
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Work with leaders to create target metrics and measurable sales goals related to assigned partners.
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Master the knowledge within the Geotab Reseller ecosystem and trends in the telematics industry to guide resellers on how to best work with each Partner.
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Communicate the value of using Marketplace to resellers and ensure successful adoption and usage of the platform.
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Advise on solutions that optimally meet the end user requirements (e.g. Support Resellers on customer calls to help them present Marketplace or by handling customer facing inquiries).
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Be the SME and internal/external Geotab point of contact for each assigned Partner.
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Work with each assigned Partner and their solution to ensure any post-launch strategy with Resellers is successfully delivered.
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Work with the Partner to develop and improve training and marketing materials targeting PAMs, resellers and customers.
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Use CRM tools (e.g. Salesforce) to log leads and track the sales process, post meeting reviews, QBR’s, and any other items important to the partners
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Support Geotab global strategic initiatives.
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Represent the organization publicly and be an advocate for company goals.
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Proactively uncover potential business issues and communicate their potential impacts to key stakeholders.
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Own the sales cycle from start to finish on all assigned Marketplace leads.
What you'll bring to the role
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5 - 7 years experience in a technical sales role.
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Bachelors in a related field or Post-Secondary Diploma/Degree in Engineering, Business, Commerce, Computer Science or another highly relevant field.
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Ability to travel up to 50% of the time.
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Understanding of Channel Dynamics: Knowledge of various distribution channels. Understanding channel structures, partner ecosystems, and market trends. Industry knowledge in Transportation, Telematics or Fleet Management.
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Product Knowledge: Deep understanding of products or services, including features, benefits, and competitive positioning. Ability to articulate value propositions tailored to different audiences.
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Market Analysis: Knowledge of market segmentation, customer needs, and competitor landscape within relevant industries. Ability to analyze market data and identify opportunities for channel expansion and growth.
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Sales and Marketing Principles: Familiarity with sales and marketing strategies, tactics, and best practices. Understanding of marketing techniques, lead generation, and promotional activities. Expert proficiency in understanding technical, business and sales requirements.
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CRM and Analytics Tools: Proficiency in customer relationship management (CRM) systems and analytics tools to track performance, analyze data, and generate insights for decision-making.
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Relationship Management: Strong interpersonal and relationship-building skills to establish and nurture partnerships with partners, resellers, customers and other stakeholders. Ability to collaborate cross-functionally and influence without direct authority.
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Communication Skills: Excellent verbal and written communication skills to effectively convey ideas, negotiate agreements, and present proposals to internal teams and external partners, including comfort with delivering presentations and training.
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Strategic Thinking: Ability to think strategically and develop channel engagement strategies aligned with overall business objectives. Capacity to anticipate market shifts and risks, and adapt strategies accordingly.
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Problem-Solving: Strong problem-solving skills to identify issues, analyze root causes, and develop practical solutions to address challenges in channel engagement and performance.
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Project Management: Proficient project management skills to plan, execute, and monitor business plans and channel engagement initiatives effectively. Ability to prioritize tasks, manage timelines, and allocate resources efficiently.
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Results-Orientation: Proven ability to drive results and meet or exceed targets and KPIs. Focus on performance metrics such as growth of partner leads/wins and revenue where applicable.
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Negotiation and Influencing: Strong ability to negotiate, persuade, and give feedback effectively. Demonstrated ability to influence management on strategic direction.
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Adaptability: Ability to thrive in a fast-paced and dynamic environment, adapting to changing market conditions, customer needs, and organizational priorities.
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Leadership: Demonstrated leadership abilities to inspire and motivate partners, team peers, and cross-functional collaborators toward shared goals. Ability to provide guidance, coaching, and support to maximize partner success.
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Data-Driven Decision Making: Ability to leverage data and analytics to inform decision-making and optimize channel engagement strategies. Comfortable using data to identify trends, evaluate performance, and make data-driven recommendations.
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Customer Focus: Strong customer-centric mindset with a focus on delivering value and exceptional experiences to channel partners and end customers. Commitment to understanding partner needs and aligning channel strategies accordingly.
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Strong level of accountability and workload management consisting of on-time project deliveries, consistent check ins with marketplace partners, as well as timely handling of customer leads.
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End to end ownership of the sales and leads within your partner channel.
Why job seekers choose Geotab
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
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