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Manager, Competitive Intelligence & Market Research

Oakville, Ontario - Canada

Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
 
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
 
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Manager, Competitive Intelligence & Market Research, a role that is central to shaping our strategic direction by delivering actionable insights into the competitive landscape, customer behaviour, and global market trends/dynamics. This position will spearhead the generation of critical market and competitive insights to drive strategic decision-making and ensure a deep understanding of our industry’s landscape. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

This role is responsible for overseeing the design and execution of comprehensive research initiatives, analyzing market trends, and competitor activities to identify key opportunities and threats. By delivering actionable intelligence and strategic recommendations to leadership and cross-functional teams, this individual will play a pivotal role in shaping product strategy, enhancing market positioning, and enabling the organization to achieve its growth objectives in a dynamic and competitive environment. 

How you'll make an impact:

  • Lead, mentor and develop a high-performing team of CI/MR professionals, setting clear objectives, providing ongoing guidance and feedback, and fostering a collaborative and insights-driven team culture.

  • Complete performance reviews, and be responsible for HR related activities for the team (development of KPAs, HR Touchpoint meetings, professional development).

  • Developing and overseeing the strategic planning, execution, and delivery of all market research and competitive intelligence initiatives, ensuring methodologies are thorough, findings are actionable, and insights can inform key business strategies, product development, and go to market plans. 

  • Champion the integration of market and competitive insights across the organization by establishing and managing processes for distributing intelligence reports to stakeholders (including leadership, product/product marketing, sales, and marketing teams). 

  • Direct the continuous monitoring and analysis of the competitive landscape, market trends, customer preferences, and industry challenges, ensuring the team provides comprehensive assessments and proactive recommendations to maintain our competitive edge. 

  • Lead and execute “Deep Dive” competitive analysis on key competitors, product categories, or market segments.

  • Collaborate with senior leaders to define strategic comp intel/market research priorities and opportunities to deepen our market knowledge and competitive understanding. 

  • Monitor and analyze global market trends, technological advancements, regulatory changes and evolving customer behaviours that impact our business. 

  • Serve as a trusted advisor to senior leadership and cross-functional teams on all matters related to competitive intelligence and global market dynamics. 

  • Establish and maintain regular reporting mechanisms (e.g. dashboards, alerts) to ensure timely dissemination of critical intelligence.

What you'll bring to the role:

  • Post-Secondary Degree in Market Research or a related field.

  • MBA or equivalent with a solid background in business strategy and technology is an asset.

  • 8+ years experience in market research, competitive intelligence or consulting roles assessing companies/industries to support strategic decisions.

  • Experience in the telematics / fleet management industry is an asset.

  • Experience in managing a team of researchers and creating new CI/MR programs within an organization.

  • Experience with competitive intelligence tools and market research platforms.

  • Deep knowledge of our industry and competitors, including how our customers use fleet management technology.

  • Experience working within a software/tech/engineering organization and knowledge of the high-technology industry.

  • Excellent verbal and written communication skills, with strong interpersonal and relationship-building abilities.

  • Strong analytical skills with the ability to problem solve and make sense of complex quantitative and qualitative data.

  • Strategic mindset, has a keen sense of priorities, along with an ability to pivot as the landscape changes.

  • A strong player-coach with the ability to engage with all levels of the organization.

  • Technical competence using software programs, including, but not limited to, Google Suite for business (Sheets, Docs, Slides).

  • Entrepreneurial mindset and comfortable in a flat organization.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
 
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
 

Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
 
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.

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Geotab’s Voluntary Self-Identification Survey

Geotab is committed to fair and equitable treatment for all, and fostering a culture that embraces diversity and inclusion throughout the hiring process and beyond. At Geotab, our unique company culture is built upon the value of “always do the right thing” which is embraced by employees around the world. As a global organization, we continuously seek ways in which we can support both our staff and our communities through programs and partnerships focused on empowering diversity and prioritizing inclusion. 

We invite you to complete this optional survey to help us evaluate our diversity and inclusion efforts. Submission of the information on this form is strictly voluntary. Opting not to participate will not impact your job application in any way. Information obtained will not be associated with your name or job application in any identifiable manner. This information will be kept secure and confidential and will be used solely to evaluate our diversity and inclusion efforts. The information collected in this survey is only available to HR staff and Geotab data scientists to view in aggregated data format and not on an individual basis. Your answer will be maintained confidential and not be seen by selecting officials or anyone else involved in making hiring decisions.

Note to USA Applicants: This is a separate survey from the EEO-1 Voluntary Self Identification Form used in the United States for compliance purposes. We feel that the options found in the mandated survey do not encompass the rich diversity of our applicants, and as such strive to provide additional responses that reflect the landscape more accurately.

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