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Principal Product Manager - Browser Extension

Mountain View, California, United States

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

 

Principal Product Manager – Browser Extension

Location: Mountain View, California
Team: Apps – Browser Extension
Reports to: VP of Product, Apps

About the Role

ID.me is seeking a Principal Product Manager to lead the strategy and execution for the Browser Extension — a critical surface that brings ID.me’s identity, Wallet, and member benefits directly to where users browse, shop, and engage online. The Browser Extension will serve as a frictionless companion that helps over 150 million ID.me members verify their identity, access personalized discounts, and manage credentials across the web.

As a Principal PM, you’ll define how the Browser Extension becomes a trusted, always-on identity and benefits companion for members, ensuring seamless integration across browsers, e-commerce, and partner sites. You’ll own the vision for how the extension enhances member engagement, drives partner conversions, and reinforces ID.me’s mission to provide secure, portable digital identity everywhere. You’ll partner closely with Wallet, Shopping, SuperApp, and Platform teams, working with Design, Engineering, Risk, and Compliance to deliver a secure, delightful, and high-performing browser experience.

Responsibilities

Product Leadership:
 Define and own the vision, strategy, and roadmap for ID.me’s Browser Extension, establishing it as the member’s trusted identity companion on the web.

Cross-Browser Experience:
 Deliver a unified and high-quality experience across major browsers (Chrome, Edge, Safari, Firefox), ensuring performance, usability, and compliance.

Identity & Wallet Integration:
 Embed secure sign-in, credential access, and AAL2 authentication directly into the extension, enabling members to verify and use their ID seamlessly across partner sites.

Shopping & Benefits Enablement:
 Integrate real-time discovery of member discounts, offers, and verified benefits across merchants and partner platforms.

Contextual Assistance:
 Develop intelligent, privacy-respecting in-browser prompts that help members apply credentials, verify faster, and access rewards where relevant.

Trust & Compliance:
 Ensure the extension’s functionality aligns with regulatory standards (HIPAA, PCI, NIST 800-63-4) and includes robust security, privacy, and fraud-prevention measures.

Analytics & Optimization:
 Define KPIs for extension installs, active usage, engagement rate, and conversion impact; instrument analytics for performance, funnel optimization, and feedback loops.

Collaboration:
 Work closely with Wallet, SuperApp, Shopping, and Platform teams to ensure seamless UX and consistent identity flows across devices and web surfaces.

Evangelism:
 Champion the Browser Extension as a core access point for members and partners, driving adoption and communicating its strategic role in ID.me’s ecosystem.

Basic Qualifications

  • 10+ years of product management experience, including extensive work on browser extensions, plug-ins, or cross-platform consumer experiences.

  • 2+ years of experience delivering high-scale browser or web-based products in fintech, identity, commerce, or security-sensitive domains.

  • Bachelor's Degree in Computer Science, Engineering or technical related field

Preferred Qualifications

  • Strong technical understanding of web architecture, browser APIs, extensions frameworks (Manifest V3, WebExtensions), and authentication systems.

  • Deep familiarity with privacy, compliance, and security standards for browser-integrated applications.

  • Experience optimizing UX and engagement across diverse user flows and partner integrations.

  • Exceptional communication and stakeholder management skills; able to influence across product, engineering, design, and compliance.

  • Strategic thinker with a bias for action and a track record of delivering measurable business and user impact.

Key Success Metrics

  • Extension Adoption: Number and percentage of ID.me members with active installations.

  • Engagement Rate: Frequency and depth of member interactions with the extension across domains.

  • Conversion Impact: Measured lift in partner transactions, benefits applied, or credentials used via the extension.

  • User Trust: High NPS/CSAT scores and measurable reductions in friction during identity and credential workflows.

  • Cross-Surface Continuity: Growth in members engaging seamlessly between Browser Extension, Wallet, and SuperApp experiences.

Why Join ID.me?

This is a high-visibility Principal PM role at the forefront of ID.me’s expansion into browser-based member engagement. You’ll define how millions of members use identity and verified credentials across the open web, bringing ID.me’s secure ecosystem directly into everyday browsing and shopping experiences. Help us shape the future of digital identity — one verified click at a time.

 

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role. 

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Mountain View, CA Pay Range

$222,000 - $276,000 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

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