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Martech Operations Manager

Mountain View, California, United States

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

Company Overview

ID.me is a next-generation digital identity wallet that simplifies how individuals securely verify their identity online. With a single ID.me verification, users can seamlessly sign in across multiple websites without creating new accounts. 

Over 152 million users trust ID.me for streamlined identity verification and secure access to services at 20 federal agencies, 45 state governments, and 70 healthcare organizations. More than 600 consumer brands use ID.me to verify user segments and build authentic relationships. ID.me’s technology meets federal authentication standards set by the Commerce Department and is approved as a NIST 800-63-3 IAL2/AAL2 credential service provider by the Kantara Initiative. Committed to "No Identity Left Behind," ID.me ensures secure digital identities for all.

ID.me is building the identity layer of the internet — and with it, a category-defining brand. Marketing is at the center of that transformation, connecting ID.me with our members and customers. We build belief in our mission, trust in our products, and momentum for our growth — driving awareness, engagement, and transactions through the launch and scale of products and campaigns that resonate with members and customers alike. Together, we’re building an iconic brand and accelerating ID.me’s growth to make life safer and easier.

Role Overview
Location: Mountain View, CA (Full-time in-office)

ID.me is seeking a MarTech Operations Manager to own the day-to-day operations, implementation, and optimization of our marketing automation systems, data flows, and campaign enablement across teams.This role ensures data integrity, seamless audience syncs, accurate event tracking, and reliable automation to enable personalized, measurable, and scalable marketing programs. You’ll collaborate closely with Lifecycle Marketing, Product, Data Engineering, Analytics, and platform partners to manage integrations, streamline workflows, and continuously enhance ID.me’s marketing technology ecosystem.


Responsibilities

Platform Management & Optimization

  • Manage and optimize ID.me’s marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and related systems.
  • Oversee campaign operations, including setup, QA, deployment, and performance monitoring across CRM channels.
  • Ensure data pipelines, event triggers, and audience syncs operate seamlessly across marketing and product systems.
  • Maintain data hygiene, compliance, and segmentation logic, ensuring member engagement campaigns are accurate and reliable.
  • Partner with Data Engineering to implement and validate event tracking and marketing data flows.

Automation & Workflow Enablement

  • Build and maintain automated workflows and customer journeys to support lifecycle programs, retargeting, and transactional communications.
  • Identify and execute opportunities to streamline campaign processes, reduce manual work, and improve system efficiency.
  • Troubleshoot and resolve technical issues related to data syncs, campaign delivery, and workflow automation.

Data Integrity & Reporting

  • Maintain data quality standards across CRM, CDP, and analytics tools, ensuring accuracy in targeting and reporting.
  • Collaborate with Analytics to ensure marketing data structures support performance measurement, attribution, and optimization.
  • Monitor system performance metrics and proactively identify areas for improvement in automation, deliverability, and data flow reliability.

Cross-Functional Collaboration

  • Work closely with Lifecycle, Growth, and Product Marketing teams to support campaign launches and personalization initiatives.
  • Partner with Engineering and Data teams to ensure proper event tracking, API integrations, and data availability.
  • Provide technical expertise and support for MarTech tool adoption, onboarding, and governance.

Innovation & Best Practices

  • Stay current on MarTech trends, CRM innovations, and data privacy best practices (e.g., GDPR, CAN-SPAM, CCPA).
  • Evaluate new tools and technologies to improve efficiency, scalability, and personalization capabilities.

Qualifications

The qualifications below are ideal, but not all are required.  We encourage candidates to apply if they satisfy some, but not all of the qualifications.

  • 5–7 years of experience in marketing operations, marketing automation, or MarTech implementation at a high-growth B2C, eCommerce, or tech company.
  • Hands-on experience with CRM and automation platforms such as Braze, Iterable, Salesforce Marketing Cloud, or similar systems.
  • Familiarity with data integration and ETL processes, CDPs, and API-based connections between MarTech systems.
  • Proficiency with segmentation, event triggers, and audience management.
  • Working knowledge of SQL, JSON, or scripting for data manipulation and system QA (preferred but not required).
  • Experience building and maintaining automation workflows, triggers, and audience logic.
  • Demonstrated ability to improve process efficiency and drive automation scalability.
  • Proven track record of working cross-functionally with Marketing, Data, Engineering, and Product teams.
  • Bachelor’s degree in Marketing, Information Systems, Computer Science, or a related field.

Ideal candidate also has:

  • Comfort operating in dynamic environments with evolving priorities.
  • A self-starter mindset with strong ownership, curiosity, and drive for continuous improvement.
  • A team-first attitude with a bias for collaboration and results.

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role. 

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Mountain View, CA Pay Range

$158,523 - $226,840 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.

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