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Sr. eCommerce Marketing Manager

United States of America - Irvine, California

Job Summary:

We are seeking an innovative and results-driven individual to lead the charge in executing dynamic campaigns that fuel brand awareness, ignite customer engagement, drive sales, and accelerate business growth for key product brands. This pivotal role spans the entire marketing spectrum—blending digital expertise, content mastery, data-driven insights, and strategic brand development.

In this role, you will execute DTC marketing tactics designed to drive traffic, boost brand visibility, and optimize conversions across diverse online channels. You will manage go-to-market (GTM) strategies and ongoing sales cycles for leading and unique health and wellness brands on iHerb’s global marketplace. From briefing creative teams to collaborating with web developers, you’ll own the process end-to-end, ensuring every campaign is optimized for impact.

At iHerb, you’ll join a fun, fast-paced, and high-growth environment filled with creative thinkers who are passionate about making health and wellness convenient and accessible worldwide. As a Full Stack Marketing Manager, you’ll be at the forefront of this mission, managing everything from promotional roadmaps to web development initiatives that enhance product brand values and drive meaningful business results.

The ideal candidate will be a strategic thinker with a proven ability to manage both traditional and digital marketing channels, leverage data for decision-making, and adapt to emerging technologies to execute high-performing campaigns. We’re looking for an independent, adaptable, and creative marketer who thrives in a challenging, fast-paced environment and is eager to make a significant impact.

 

Job Expectations:

  • Develop and implement full-stack digital marketing strategies to drive traffic, increase brand visibility, and optimize conversions.
  • Manage end-to-end go-to-market (GTM) activities and ongoing sales cycles for key brands.
  • Partner with cross-functional marketing teams on  content creation, paid media, organic growth strategies, and social commerce initiatives.
  • Coordinate with creative, web development, and marketing ops teams to develop and deploy impactful campaigns.
  • Execute promotions, product launches, and iterative updates to improve customer shopping experiences.
  • Monitor and analyze campaign performance using data-driven insights to optimize conversion rates and revenue KPIs.
  • Develop brand strategies to drive customer engagement, loyalty, and lifetime value.
  • Work closely with brand partnerships, merchandising, inventory management and planning, influencer marketing, social media, and paid media teams.
  • Collaborate with web development teams to implement user-friendly and conversion-driven website enhancements.
  • Perform in-depth analysis of marketing performance, business metrics, and competitive landscapes.
  • Create presentations and reports for vendor meetings and executive reviews.
  • Develop, strategize, and execute co-op campaigns from ideation to post-campaign analysis.
  • Negotiate with vendors to optimize marketing budgets and maximize ROI.

 

Knowledge, Skills and Abilities:

Required:         

  • Deep understanding of DTC marketing strategies, with hands-on experience across multiple digital channels.
  • Strong project management skills with the ability to juggle multiple priorities and deadlines.
  • Data-driven mindset focusing on performance metrics, customer acquisition, and retention.
  • Experience with website content management, paid advertising, email marketing, and social media.
  • Proficient in Google Analytics, Google Ads, social media advertising platforms, and A/B testing tools.
  • Strong negotiation, interpersonal, and communication skills, especially working with cross-functional teams.
  • High attention to detail with excellent proofreading abilities.
  • Adaptable and self-motivated with the ability to work independently and in cross-functional teams.

 

Equipment Knowledge:

  • High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana
  • Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
  • Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
  • Experience with Asana or similar project management platforms
  • Experience in managing digital assets, website content, and customer journey mapping.

 

Experience Requirements:

  • 5-7+ years of marketing experience, ideally in DTC, partnership marketing, paid media, or project management.
  • Minimum 3 years of eCommerce experience with high-volume DTC brands (in-house experience preferred).
  • Experience in CPG or health and wellness industries is a plus.
  • Amazon Vendor Central or Seller Central experience is an advantage.
  • International brand management experience is a plus.



Education Requirements: 

  • Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field (or equivalent work experience).



#LI-ME1

The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work.  The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc.  iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year.  Eligibility requirements for these benefits will be controlled by applicable plan documents.

Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
 
For more information on iHerb benefits, visit us at iHerbBenefits.com.

Anticipated Pay Scale:

$115,850 - $184,307 USD

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. 

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

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