Job Application for Senior Vice President, House Brands (Private Label) at iHerb

About the Role

The SVP of House Brands will serve as the head executive leading iHerb’s extensive private brand portfolio—including industry-leading brands such as California Gold Nutrition, Super Nutrition, Mild By Nature, and IdeaLove. This role reports directly to the CEO and holds full P&L ownership and strategic responsibility for transforming iHerb’s House Brands into a multi-billion-dollar global business.

Leveraging iHerb’s global reach, robust e-commerce platform, and strategic B2B capabilities, this executive will lead aggressive growth across multiple channels—direct-to-consumer (DTC), wholesale (B2B), online, and offline retail. They will strategically expand market presence, optimize operations, and enhance brand equity across the entire portfolio, which spans vitamins, minerals & supplements (VMS), bath & beauty, personal care, and wellness categories.

Job Summary

The SVP, House Brands, is responsible for building, scaling, and leading iHerb’s private label division into a standalone, globally recognized powerhouse. This executive owns the vision, strategy, execution, and financial performance for all aspects of the private brands business, from innovation and product lifecycle management to global sales growth and strategic market expansion.

This position requires both strategic vision and operational excellence. The SVP will oversee a dedicated House Brands team, set growth-oriented policies, manage resources effectively, and foster cross-functional collaboration with iHerb’s executive leadership, marketing, operations, legal/compliance and finance teams.

The ideal candidate brings significant experience scaling global brands or private label businesses, especially within the health, wellness, personal care, beauty, and nutrition sectors, and is exceptionally skilled in driving growth through digital channels, global e-commerce, and strategic B2B partnerships.

Job Expectations:

Strategic Vision & Growth Leadership

Create and execute a comprehensive growth strategy to position iHerb’s House Brands as a global market leader, generating multi-billion dollar annual revenue.
Lead product innovation, development, lifecycle management, and SKU optimization to drive market share and profitability.

Global & Multi-channel Expansion

Develop and implement scalable direct-to-consumer (DTC) and B2B strategies that leverage iHerb’s existing global reach while expanding into new markets and channels.
Drive brand awareness, market penetration, customer acquisition, and retention strategies, optimizing lifetime value (LTV).

Operational Oversight & Excellence

Full P&L ownership for House Brands, including revenue forecasting, budgeting, profitability management, expense control, and strategic financial planning.
Oversee operations including supply chain optimization, vendor management, manufacturing quality control, inventory management, and compliance.

Team & Organizational Development

Attract, hire, develop, and retain top-tier talent to form a high-performing, agile, and growth-oriented House Brands team.
Foster cross-functional collaboration and alignment with Marketing, Sales, Operations, Compliance, Finance, and other key stakeholders.

Executive Communication & Stakeholder Management

Regularly report on financial performance, business milestones, and strategic initiatives to the CEO, Executive Team, and Board of Directors.
Present business strategy and results to stakeholders, clearly articulating objectives, opportunities, risks, and execution plans.

Knowledge, Skills and Abilities:

Exceptional strategic thinker and influential communicator able to effectively interact with executive leadership, board members, partners, and industry stakeholders.
Entrepreneurial mindset with the ability to navigate rapid growth, complexity, and ambiguity in a global environment.

Equipment Knowledge:

Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Experience Requirements:

Executive Leadership & Track Record

Minimum 10-15 years of proven executive-level experience leading significant revenue growth at global-scale brands or private-label businesses.
Demonstrated success scaling brands into billion-dollar businesses through e-commerce, DTC, and B2B channels.

Industry Expertise

Deep knowledge of vitamins, minerals & supplements (VMS), wellness, beauty, and personal care product categories.
Extensive experience managing a private-label or branded portfolio within consumer health, wellness, beauty, or nutrition sectors.

Growth & Revenue Leadership

Expertise in developing and executing profitable business strategies, driving customer acquisition, retention, brand equity, and loyalty at scale.
Skilled in building robust B2B pipelines, strategic partnerships, and managing global distribution channels.

Operational & Financial Acumen

Strong experience managing complex global supply chains, production processes, regulatory compliance, and quality standards.
Expert-level understanding of financial management, budgeting, forecasting, expense optimization, and profitability strategies.

Education Requirements:

Bachelor’s Degree in Business or related field preferred. Advanced degree highly desired.

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The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.

Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.

For more information on iHerb benefits, visit us at iHerbBenefits.com.

Anticipated Pay Scale:

$275,834 - $606,835 USD

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

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Senior Vice President, House Brands (Private Label)

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