Back to jobs
New

Senior Lifecycle Marketing Manager

North America

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 10,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We've raised $104 million in venture capital following a recent Series C funding round led by Bain Capital Ventures, Bessemer Ventures, August Capital, Amity Ventures, Ridge Ventures as well as CEO’s from GE, Twilio, Coupa, Toast and PagerDuty.

This role is remote in Canada or USA.

As the Senior Lifecycle Marketing Manager, you will play a critical role in driving growth across the entire customer journey - from converting leads into customers to accelerating onboarding, increasing adoption, and driving customer expansion. You will own the strategy and execution through data-driven lifecycle programs that improve product engagement, nurture prospects, and optimize conversion across both self-serve and sales-assisted funnels.

This role requires strong cross-functional collaboration with Sales, Product Marketing, and RevOps to create seamless, high-impact customer experiences that accelerate pipeline and revenue . You’ll work to ensure lifecycle marketing not only delivers exceptional pre-sale and early-stage customer engagement, but also directly influences retention and expansion. This position reports to the Director of Customer Growth Marketing.

What you’ll do:

  • Lead Conversion: Design and execute email nurture sequences in partnership with Sales that turn leads into qualified sales opportunities.
  • Onboarding & Activation: Improve product onboarding experiences to boost user activation and early retention.
  • Trial Conversion: Drive self-serve trial users to upgrade by delivering timely, personalized lifecycle messaging.
  • Email Channel Ownership: Manage the email marketing automation channel end-to-end—strategy, content, segmentation, testing, and reporting.
  • Lifecycle Segmentation & Personalization: Define and manage lifecycle segmentation based on user behavior, personas, and stage in the funnel. Leverage AI personalization tools like Clay where possible. Partner with PMM and Sales on messaging.
  • Product Launch Support: Plan and execute email campaigns that promote new product features and drive expansion within the customer base.
  • Experimentation: Continuously A/B test subject lines, content, and timing to improve engagement and conversion rates.
  • Measurement: Own performance reporting for lifecycle campaigns; communicate learnings and iterate based on results.

About you

  • 5–7+ years of experience in lifecycle, customer, or demand marketing, preferably in a B2B SaaS environment
  • Proven success in driving user onboarding, engagement, and trial-to-paid conversion
  • Experience collaborating with Sales teams on funnel alignment, lead prioritization, and campaign insights
  • Strong analytical skills and experience with reporting tools (e.g., Looker, Amplitude, HubSpot, Google Analytics)
  • Proficiency with cross-channel marketing platforms such as Iterable or Hubspot
  • Excellent project management and communication skills
  • Comfortable owning strategy, execution, and reporting end-to-end

Bonus if you:

  • Experience with AI tools (i.e. Clay, Conversica).
  • Possess enterprise experience, particularly in designing and executing lifecycle strategies for large-scale accounts.
  • Bring experience with startups and entrepreneurial organizations.
  • Have experience working with CMMS or facility operations software.
  • Are based in the Greater Toronto Area.

What’s in it for you:

  • Competitive salary and meaningful equity opportunities.
  • Healthcare, dental, and vision coverage.
  • 401(k) / RRSP enrollment program.
  • Take what you need PTO.
  • A Work Culture where:
    • You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
    • We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in MaintainX’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.