Marketing Communications Manager
Join the Mitsubishi Motors North America (MMNA) Team!
Summary of Role:
Are you ready to drive the future of automotive marketing? We are seeking a dynamic Marketing Communications Manager to join our team! In this role, you'll be at the forefront of crafting and executing captivating media campaigns, analyzing performance metrics, and collaborating with our innovative creative teams to ensure our brand message hits the mark every time.
As the Marketing Communications Manager, you'll be the engine behind our media strategy, ensuring our campaigns are as powerful and reliable as our vehicles. You'll steer the analysis of campaign performance, providing insights that keep our communication strategies on the road to success. Plus, you'll work closely with our creative geniuses to make sure every message we send is in perfect alignment with our brand identity.
Join us and be part of a team that's as committed to excellence as you are. If you have a passion for cars and communications, we may be the place for you!
Responsibilities:
- Media Strategy Development: Partner with media agency-of-record to design strategic omnichannel media campaigns that align with MMNA’s marketing/business objectives and target audience.
- Communication Strategy Development: Develop and implement comprehensive communication strategies in collaboration with creative agency-of-record to support marketing objectives, communication goals and advertising needs.
- Campaign Execution/Management: Oversee the execution of media campaigns across various platforms, from strategy to production, execution to reporting. Work closely with agencies and production partners to ensure that marketing is engaging, accurate, and aligned with brand messaging.
- Budget Management: Manage marketing budgets, ensuring optimal allocation of resources and adherence to financial constraints.
- Performance Analysis: Monitor and analyze campaign performance using key performance indicators (KPIs) and metrics. Prepare regular reports with actionable insights. Continuously optimize media and messaging based on performance data and feedback.
- Cross-functional Collaboration: Collaborate with internal teams, including marketing, sales, and product management, to ensure cohesive and integrated media strategies.
- People Management: Directly overseeing the growth and development of our Marketing Communications Specialist.
Qualifications:
- 8+ years of regional and/or national experience in advertising, media, and marketing.
- 3+ years of experience in managing and leading a team.
- Strong proficiency in media planning, budgeting, and analytics tools.
- Comprehensive understanding of various media channels and platforms (digital, print, broadcast, etc.).
- Proven ability to analyze data and generate insights for strategic decision-making.
Profile Differentiators:
- Automotive industry experience an advantage.
Pay Transparency Language:
The MMC Way:
Our values form the foundation of everything we do. At Mitsubishi Motors, we are committed to a set of core principles that guide our actions, decisions, and interactions. Our values reflect who we are as a company, how we collaborate, and the impact we aspire to make. These values are what we call the MMC Way:
- Think of Our Customers, Strengthen Trust
- Enrich Society
- Welcome All Facts, Share Difficult News First
- Conduct and Challenge Yourself Professionally
- Respect All, Work as a Broader Team
Diversity and How to Apply:
At MMNA, we embrace the strength that diverse perspectives and experiences bring to our team. Our application process is designed to champion inclusion and equity. We're on the lookout for the ideal fit for each role, valuing skills and experiences over traditional education or specific company backgrounds. Feel encouraged to apply, even if your profile doesn't precisely match the job description. We invite you to delve into a few thought-provoking questions in our application, offering you the opportunity to showcase your unique talents and insights right from the start.
Once you've submitted your application, expect to hear from us within 7 business days. We're committed to keeping you informed about the status of your application, ensuring transparency and open communication throughout the process. We understand that perfection is a journey, and if you ever have questions about your application or the process itself, don't hesitate to reach out to your recruiter.
Mitsubishi Motors is proud to be an equal-opportunity employer, excited about collaborating with talented individuals of all identities. We do not discriminate based on identity, aligning with our commitment to fostering a diverse workplace. Our code of conduct serves as a guiding light for the company we aspire to be, celebrating our differences as the driving force behind a product that serves a global user base.
We welcome applications from individuals with disabilities and is prepared to provide reasonable accommodations. If you require such accommodations for the job application or interview process, please email mmna-talent_acquisition@na.mitsubishi-motors.com.
We hope you will join us on this journey where your dedication aligns with our values, creating an environment that fosters growth, collaboration, and meaningful contributions.
Click here to learn more about what it's like at MMNA!
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