Manager, Oncology Campaigns

San Carlos, CA

 

The Manager, Oncology Campaigns is responsible for leading the strategic planning, execution, and optimization of integrated multi-channel marketing campaigns that drive demand, enhance customer experience, and support the oncology business unit. This role requires deep expertise in digital marketing, campaign management, cross-functional collaboration, and customer-centric strategy, with a focus on B2B demand generation and the US oncology marketplace. This role includes people leadership responsibilities—managing and developing a high-performing team of marketers. The ideal candidate brings a data-driven, agile mindset, with strong leadership capabilities to guide, coach, and inspire a team while delivering impactful marketing outcomes in a complex, fast-paced environment.

Key Responsibilities:

Campaign Strategy & Execution:

  • Design, execute, and manage integrated multi-channel and direct sales campaigns aligned with business objectives and customer experience plans.
  • Oversee the end-to-end marketing funnel from digital engagement through to sales pipeline conversion.
  • Leverage ABM, retargeting, multi-touch marketing strategies, and automation tools to optimize campaign performance.

Customer Experience & Insights:

  • Ensure all digital tactics enhance the overall customer journey and drive meaningful engagement.
  • Use customer insights and analytics to inform campaign strategy, segmentation, targeting, and content.

Agile Marketing & Innovation:

  • Embrace a test-and-learn, agile approach to marketing—comfortable navigating ambiguity, iterating processes, and fostering innovation.
  • Build internal networks across stakeholders to influence strategy and alignment across teams.

Cross-Functional Collaboration:

  • Partner with Brand Marketing, Sales, Creative, Analytics, and Operations to ensure campaign integration and alignment with broader business objectives.
  • Work closely with Sales and Brand teams to optimize lead generation and pipeline contribution.

Agency & Vendor Management:

  • Lead daily interactions with external agencies and vendors; develop and manage scopes of work (SOW).
  • Oversee and manage campaign budgets, ensuring effective resource allocation and ROI.

Compliance & Standards:

  • Ensure all marketing activities are conducted in full compliance with corporate policies, industry standards, and regulatory guidelines.

People Management:

  • Lead, coach, and develop a team of marketing professionals, fostering a culture of high performance, accountability, and continuous improvement.
  • Provide mentorship, feedback, and career development support to team members.
  • Set clear goals and performance metrics aligned to business and campaign objectives.
  • Support team well-being, engagement, and collaboration in a dynamic environment.

Qualifications:

Education:

  • Bachelor’s degree in Business, Marketing, Life Sciences, or a related field required.
  • MBA or other advanced degree preferred.

Experience:

  • 7+ years of progressive experience in marketing, digital strategy, or campaign management.
  • At least 2 years of experience leading or mentoring team members (direct or matrixed).
  • Demonstrated success in B2B demand generation, customer journey mapping, and digital campaign execution.
  • Proven ability to lead cross-functional initiatives in complex, highly regulated industries.
  • Experience in BioTech, Oncology, or related therapeutic areas strongly preferred.

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

For more information, visit www.natera.com.

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents. 

Link: https://www.natera.com/notice-of-data-collection-california-residents/

Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.

For more information:
- BBB announcement on job scams 
- FBI Cyber Crime resource page 

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