GenAI Creator

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: GenAI Creator 

Location: Cape Town, South Africa (Remote)

 

ROLE MISSION

We’re looking for AI experienced Digital Designers, who will form part of a brand new role within our business as a GenAI Creator.

GenAI Creators will use the Pencil platform to deliver high quality, high performing ads to either enterprise clients or small businesses.

Working in partnership with our client, the GenAI Creator will use the Pencil platform to deliver high quality, high performing ads to either enterprise clients or small businesses. This comes with a few exciting challenges. Firstly, the art of making ads is still an art, and GenAI Creators will need to master the very latest GenAI models to discover insights, write copy, generate and edit photos and video and finally produce advertising that captures attention and converts people to purchase. Secondly, advertising is increasingly a science, and clients demand fast turnarounds and obvious results. Using data, predictions and process is key to consistently achieving this for them.

Awareness of GenAI technology has exploded over the last 12 months - and with it a whole new world has opened up for creators in advertising. At Pencil we are developing tools that empower creators to do magical work for brands, and we want to ensure we take a leadership position in the quality and impact of GenAI advertising. 

You will need some experience with GenAI tools and what they can do for creators, the advertising industry and for marketing clients - as well as the optimism, energy and grit to pursue this day-to-day. Doing this successfully will deliver impact for our clients and fame for your work, as well as make you one of the leading voices of the GenAI revolution. 

WHAT YOU WILL BE DOING IN YOUR ROLE

Your Day-to-Day 

• Develop ad creatives for Facebook, Instagram, TikTok, YouTube, Google Display using the Pencil platform in response to client briefs. 
• Take client briefs through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and techniques.
• Where necessary, supplement GenAI creative work with manual retouching to achieve client requirements.
• Work with our Customer Success team to understand and shape client briefs, respond to client feedback and meet client requirements for GenAI (incl. quality, speed & scale) I.E. 1 brief/day.
• Work with our Training team to actively explore and implement new GenAI techniques to maintain and elevate the quality of our work.
• Work with our Product & Engineering teams to test new GenAI features and provide feedback to drive platform improvements.
• Reporting to our Head of Creative.

Your Responsibilities 

Your KPIs will be linked to the following: 

• Quality and client satisfaction of GenAI deliverables.
• Rate of delivery of client briefs, typically 1 brief per 1-2 days.
• Creation of knowledge and expertise in use of GenAI and sharing of this knowledge with other creatives.

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

Please be prepared to showcase your portfolio! 

• 2-3 years’ experience in advertising creative development.
• Some experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Jasper etc. 
• Some experience with GenAI techniques such as model selection & prompting. 
• Any experience using GenAI to deliver real-world advertising creative.
• Proficiency in Adobe Creative Cloud.  
• Good personal communication and management skills. 
• Preference for candidates who have prior agency experience.
• Strong written English skills, allowing you to communicate effectively with clients and team. 
• Access to a reliable computer with an internet connection exceeding 40 Mbps.
• A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity.

 

Job Id: 9834

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Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   
 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.