Senior Account Director, PR

About the Role:

Are you passionate about sport and entertainment? Fuse is seeking a talented PR professional to work on key sports projects in our current client portfolio. This presents an exciting opportunity to deliver best-in-class PR campaigns for major brands, leading a brilliant team of communications specialists who consistently produce award-winning work for their clients.

Main day-to-day responsibilities include:

Senior client management:

• Hold ultimate responsibility for our clients' PR campaigns, from strategy to execution
• Owning conversations with senior clients throughout PR campaigns
• Have sensitive conversations with clients if briefs aren’t clear to set the team up for success

Strategic thinking:

• Create PR strategies that maximise newsworthiness and minimise reputational risk
• Demonstrate a clear understanding of how to apply consumer insights to PR strategies
• Lead creative PR brainstorms and produce original creative thinking for PR campaigns
• Effectively articulate creative PR ideas on paper to sell to clients
• Effectively pitch creative PR ideas to clients to unlock budget

Coverage generation:

• Lead conversations with senior journalists and editors to generate positive PR coverage
• Hold ultimate responsibility for the delivery of crisis comms and issues management
• Adapt reactive statements in real-time, checking and challenging clients and rights holders

Talent and ambassadors:

• Draft Heads of Terms documents for talent/ambassadors
• Work effectively with agents in all PR project phases, from negotiation to project delivery
• Effectively manage and resolve conflict situations with talent and agents where required

New business and divisional growth:

• Upsell PR services to Group Directors and client leads to drive new business growth
• Identify net-new opportunities to sell PR services to sponsorship clients
• Sell our PR credentials clearly and effectively to senior client leads

Collaboration: 

• Work effectively in cross-agency environments, ensuring work remains suitable for PR
• Collaborate with wider Fuse services to create and deliver integrated campaign responses
• Hold ultimate responsibility for all legal and Health & Safety compliance at PR activations

Commercial acumen:

• Hold ultimate responsibility for campaign budgets (Fuse fee and third-party costs)
• Accurately scope and cost projects against client briefs
• Hold ultimate responsibility for ensuring the team completes time sheets
• Manage over-servicing and find solutions for inefficiencies in the team
• Contribute effectively to the annual revenue target for the PR Division

 Desired skills & experience

You’ll possess an in-depth understanding of the sports PR and media landscape, with an impressive book of journalist contacts. You’ll have significant experience developing communications strategies that have driven positive brand exposure for clients. You’ll have worked extensively with influencers and creators. You’ll have experience developing best-in-class, PR-ready, video and still assets.

You’ll have strong people and project management skills and excellent attention to detail. You’ll be a confident writer with the ability to communicate coherently on paper.

You’ll be comfortable and effective in conflict scenarios, with an ability to find resolutions that serve both the agency and our clients. You’ll be able to motivate the team around you while ensuring they meet the high standards we collectively set as a team.

You will have demonstrable experience working either at a PR and communications agency (applicants from non-sport PR agencies are welcome), in-house at a sports media outlet, at a sports team press office, or a sports rights holder.

• Relevant experience in PR, communications and media
• Proven track record in selling-in PR campaigns that drive positive brand coverage
• Versatile personality with strong communication skills
• Have been exposed to working with sports talent, influencers and/or brand ambassadors 
• Experience managing client relationships and fielding day-to-day client needs
• Strong book of media contacts across broadcast, print and digital media
• Excellent attention to detail, with the ability to multi-task & work at a pace
• Experience in managing budgets and financial processes

You need to have an ability & willingness to work flexibly, usually in the London office, with occasional UK travel, on site at events and some weekend work. This is a full-time role & you must be eligible to work in the UK.

Fuse job descriptions are not intended to be restrictive and are a guideline to the duties in this role.

 

About the Agency:

Culturally Connected, Seriously Effective. 

A global agency with local expertise, connecting brands to the things that matter most to their audiences in culture through partnerships in sport, music, film & television, gaming & esports.  These connections make our clients more memorable - the key to unlocking effectiveness. 

Powered by Omnicom Media Group, we bring an extra edge to strategy, execution, and measurement. 

Our work has won numerous awards, and the industry frequently recognises our people as top performers in their field. We place great importance on trusted relationships, sound moral judgement, and strong governance, all delivered through transparent processes. 

We have a fantastic team of 120 in our London HQ and 300 more across offices worldwide, working with incredible clients, including PepsiCo, Vodafone, Nissan, British Gas, Renault, Enterprise Rent-A-Car, McDonald’s, and Just Eat Takeaway.com. 

Follow us @fuse_agency Visit us online. Find us on LinkedIn 

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

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Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

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