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Senior Analyst - Content Insights

United States, San Mateo, CA

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

 

Senior Analyst - Content Insights


At PlayStation, we are passionate about creating a vibrant and inclusive gaming community that inspires creativity, connection, and joy. As a part of Sony Interactive Entertainment (SIE), we are committed to building innovative, world-class experiences for millions of players around the globe.

We are looking for a collaborative, data-driven, and forward-thinking Senior Analyst to join our PlayStation Services team. This team is part of the Global Marketing, Sales, and Business Operations (GMSBO) organization, which drives the PlayStation Plus subscription business—a key driver of growth and innovation at Sony Interactive Entertainment.

ROLE OVERVIEW
As a Senior Analyst, you will be at the intersection of data, strategy, and innovation, using your analytical skills to influence the content and benefits offered to PlayStation Plus members. Your work will directly impact the experiences we provide to our global gaming community, ensuring they feel valued and engaged. This is an exciting opportunity to combine your technical expertise, strategic mindset, and passion for entertainment to help shape the future of our subscription services.

WHAT YOU’LL DO

  • Leverage internal and external data sources, including commercial, behavioral, and consumer insights data, to build predictive models for engagement, performance, and revenue.
  • Use tools like SQL, Python, Airflow, Tableau, and Domo to scale the delivery and usability of data across the Services team.
  • Provide data-driven recommendations on how content and benefits can drive engagement and grow subscription sales.
  • Partner with cross-functional teams within GMSBO and across SIE to translate complex data into actionable insights.
  • Collaborate with global teams to ensure your findings are integrated into broader business strategies and decision-making processes.
  • Contribute to the development of scalable tools and methodologies that enhance content performance analysis and forecasting.

WHO YOU ARE
We value team members from all backgrounds who bring their unique perspectives and skills to the table. Our ideal candidate is:

  • Technically Proficient: Skilled in SQL, Python, and visualization tools like Tableau or Domo.
  • Insightful: Adept at transforming complex data into meaningful, actionable insights.
  • Collaborative: Thrives in team settings, building strong relationships across diverse groups and geographies.
  • Organized: Able to juggle multiple priorities and projects in a fast-paced environment.
  • Communicative: Strong verbal and written communication skills, capable of engaging stakeholders at all levels.
  • Detail-Oriented: Precise and meticulous in your work, with a commitment to high-quality outputs.

BASIC QUALIFICATIONS

  • Bachelor’s or Master’s degree in a quantitative or computational field.
  • 4+ years of experience in an analytics role within the digital entertainment space.
  • Proven ability to deliver end-to-end analytical insights from ambiguous business challenges.
  • Experience building and modeling data assets, creating visualizations, and delivering impactful reports.
  • Flexibility to support global business operations, including varying work hours.

PREFERRED QUALIFICATIONS

  • Passion for gaming and an interest in the gaming industry’s trends and innovations.
  • Experience working with subscription-based businesses.
  • Familiarity with AI tools and their applications in analytics.
  • Advanced degree in a relevant field.
  • PlayStation fan a plus

 

 Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

 

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. 

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

 

The estimated base pay range for this role is listed below.

$161,100 - $241,700 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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Voluntary Self-Identification

Our vision at PlayStation is to bring out the best in our global team members by creating a sense of belonging, being a place where they can grow, and ensuring everyone feels valued, heard, and supported so we can push the boundaries of play. That vision begins our candidates, and we are working to better understand the diversity of our candidate population.  
 
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