Job Application for Associate Manager - Subscription Growth at PlayStation Global

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Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role Overview:

The successful candidate will be responsible for PlayStation Plus sales and base growth. Delivering the yearly strategy, quarterly sales plans, and ensuring seamless execution of PlayStation Plus acquisition and reclaim activity as part of the Global Services team.

You will introduce new strategies and activity to drive growth of the subscriber count, with a focus on acquiring new customers onto the Services and winning back customers who have lapsed. You will need to ensure campaigns are accurately analysed and fully optimized, whilst working closely with the wider Services team to maintain an aligned approach and seamless execution.

The successful candidate will lead on above the line and below the line promotional and trials strategies, whilst constantly seeking opportunities to increase conversion across all touchpoints and unlock further opportunities to drive base growth.

What you’ll be doing:

Create yearly sales strategy to drive acquisitions and reclaims
Formulate and deliver business plans to improve subscription sales
Communicate quarterly plans to secure consensus and feedback
Lead on marquee campaign promotional strategy
Drive approval of promotional plans with accurate forecasts in collaboration with finance business partners
Consistently propose test and learn opportunities
Analyse performance, collect learnings and continuously look for opportunities to improve and optimise
Identify subscription/revenue risk and opportunities creating mitigation/go faster plans where appropriate
Collaborate with partners across the business to help deliver activity
Collaborate to implement console/web/app enhancements to improve discoverability and subscription sales conversion
Point person for tactical partnerships to drive subscription sales
Collaborate with the Forecast and Trading teams to build, agree and analyse forecasts and performance
Manage workload and support development sales specialist within the team

What we’re looking for:

4+ years working in Service / Subscription sales-based role
Strong project and commercial leadership skills
Commercial awareness of the games market and/or consumer entertainment markets
Strong understanding of business economics
Ability to decide what shape of service best meets the market, organisation, and objectives
Proven planning, execution, and leadership of business plans
Creative instinct and ability to think laterally about business planning
Creative problem solver passionate about best solutions for the business, partners, and consumers
Experience of strategy creation and prioritisation of multiple disciplined factors

Benefits:

Discretionary bonus opportunity
Hybrid Working (within Flexmodes)
Private Medical Insurance
Dental Scheme
25 days holiday per year
On Site Gym
Subsidised Café
Free soft drinks
On site bar
Access to cycle garage and showers

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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Associate Manager - Subscription Growth

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