New

Senior Analyst, Strategic Analytics

United Kingdom, London

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Senior Analyst, Strategic Analytics

London, UK / Hybrid 

As a Senior Analyst on the Commercial Analytics Team, you will drive strategic, data-led projects that fuel growth across Global Marketing, Sales, and Business Operations (GMSBO), with a primary focus on the PlayStation Direct D2C business. You'll analyze conversion funnels, assess console, accessory, and bundle performance, and measure the impact of promotional campaigns. This highly cross-functional role partners closely with senior stakeholders to deliver clear, actionable insights through data storytelling. You’ll also help expand data capabilities by integrating new data sources, coding business rules, and developing metrics that address key business challenges. E-commerce and D2C experience is strongly preferred.

What you will be doing

  • Act as an Analytics Business Partner, collaborating with senior stakeholders to deliver insights that inform strategic and tactical decisions.
  • Lead the analytics and reporting strategy, building processes, business rhythms, and frameworks to drive growth.
  • Define reporting objectives and performance insights in partnership with cross-functional teams, piloting scalable solutions and partnering with reporting teams to enable self-service reporting.
  • Present high-quality, actionable insights and recommendations to technical, non-technical and senior audiences. Represent the Strategic Analytics organization in key meetings.
  • Work independently with initiative and creativity, knowing when to escalate or seek guidance.
  • Improve analytical capabilities across the team by documenting techniques and insights, and mentoring peers to elevate collective knowledge.
  • This role will primarily support the PlayStation Direct business, but may flex to support other GMSBO commercial analytics needs.

Experience: 

  • 5+ years in analytics or related field; understanding of statistical analysis – knowledge of regression analysis, hypothesis testing, and time series analysis.
  • 5+ years of SQL; additional experience in Python and Domo/Tableau preferred.
  • Skilled at analyzing large, disparate data sets.
  • Strong data storytelling skills using clear, commercially relevant visualizations.
  • Outstanding verbal and written communication skills, with the ability to work with individuals at all levels of the organization.
  • Able to develop strong relationships in a globally diverse organization, recognizing different working styles, cultures, and time zones.
  • Exceptional problem-solving skills, a growth mindset, and a proactive, curious approach.

Preferred Qualifications:

  • Familiarity with web analytics platforms such as Adobe Analytics or Google Analytics.
  • Experience with data mining, machine learning, or statistical modeling.
  • Background supporting e-commerce or direct-to-consumer businesses.
  • Experience in gaming, entertainment or media is a plus but not required.

Types of analysis might include, but are not limited to:

  • Product launch analysis
  • Supporting business casing for new products/propositions
  • Player profiling (new vs. returning) and identifying opportunities to grow the base
  • Cohort analyses
  • Promotions effectiveness

 

#LI-SV1

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...
Select...

Question: Stay Connected for Future Opportunities?  

Thank you so much for considering a role with us! Should this position not be the perfect fit right now, we would be excited about the chance to explore future opportunities with you. By selecting "Yes," you’ll allow us to keep your details on file for the next 24 months. This means we can reach out to you about other exciting roles that may fit your skills and interests as they come up. We’re eager to stay connected!  

We take your privacy seriously and will ensure your information is securely stored and used only for recruitment purposes, as outlined in our (Candidate Privacy Notice). Please take a moment to review it for more details.  

UK Diversity & Inclusion - Voluntary Equal Opportunity Monitoring

Sony Interactive Entertainment Europe Limited (‘SIEE’) is committed to ensuring that all job applicants and members of staff are treated equally, without discrimination because of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. Collecting diversity data is intended to help SIEE maintain equal opportunities best practice and identify barriers to workforce equality and diversity. Please read this notification and consent before you decide whether to submit your diversity data in the survey below. 

SIEE will treat all survey responses in the strictest confidence, and our personnel with decision-making role in the recruitment process can only see aggregated reports on the results of the survey and cannot allocate these aggregated reports to individual applicants. There is no obligation on you to provide diversity data, SIEE will treat all applicants the same regardless of whether they provide diversity data or not, and any responses to the survey will not affect our decision on your application.

You can withdraw your consent at any time. The withdrawal of your consent does not affect the lawfulness of the processing of your diversity data based on your consent before its withdrawal.

Select...
Select...
Select...
Select...
Select...