Community Lead

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

We are Media Molecule, a Guildford based game developer proudly part of the PlayStation Studios group. We have a history of creating Award winning games such as LittleBigPlanet, Tearaway and Dreams.  

Role Overview:

We are looking for a Community Lead to join our team to support our new project. The Community Lead will be responsible for Mm’s overall Community strategy and day-to-day management and development of our player Community. 

This is a hybrid role requiring employees to work onsite three days per week, with flexibility to work remotely on the remaining days.

What you’ll be doing:

• Defining community strategy for the Studio in alignment with wider goals – including project, creative and business goals.
• Build and execute long term community engagement strategy aligned with Mm’s game lifecycle, content updates, studio milestones and other releases.  
• Line management and professional development for community team, creating opportunities for growth and mentoring through initiatives. 
• Manage the Community team with the remit to engage and grow Media Molecule presence and upcoming project communities.
• Building relationships with our fans and partners (including media and influencers).
• Generating excitement and awareness for the studio and our portfolio of games. 
• Ensuring healthy boundaries between the Mm team and the Community.
• Oversee and scale studio’s presence on key channels (X, Instagram, TikTok, YouTube, Reddit), organise official Discord servers and host livestreams on Twitch to maintain consistent fan engagement. 
• Lead and deliver Mm’s Community projects and engagement strategy, ensuring alignment with Mm brand integrity. Identify new opportunities, channels, and ideas, for the studio as well as new projects. 
• Represent Media Molecule at events such as PAX, Develop, press and media events and online via streams.  
• Partner closely with other teams (production, analytics, QA, brand etc.) across the studio and wider PlayStation studios ensuring:  
  • strong communication channels
  • effective, cross discipline problem solving and knowledge sharing
  • understanding and articulating project health based on data and research
• Ability to develop and maintain strong relationships with Community counterparts (including Central marketing) across SIE and PSS.
• Establish and enforce community guidelines to maintain healthy, welcoming and inclusive space for all players. 
• Craft players facing messaging like FAQ documents, patch notes, and crisis communication strategy during challenging updates etc.  

What we are looking for:

• Previous experience managing, mentoring and developing a community team within the video games industry. 
• Proven experience defining and delivering innovative, creative and engaging Community strategies.  
• The ability to remain calm, professional and empathetic when dealing with passionate players.  
• Experience with tracking key KPIs connected to social media trends and player reactions.  
• Expert knowledge of major social media channels and video content including livestreaming. 
• Strong project management, time management and prioritisation skills. 
• Strategic thinking on how to keep players engaged and returning between content updates. 
• Top tier interpersonal skills with the ability to build collaborative working relationships, influence and problem solve effectively. 
• Able to travel, including internationally, when required. 
• Exceptional written and verbal communication skills – understanding of Mm’s brand, tone and voice. 
• Proven ability to deescalate online tension and manage high pressure crisis situations smoothly. 
• Experience managing localised communities across multiple regions and cultures. 
• Knowledge of image/video editing tools desirable. 

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.