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Manager, Catalog Marketing, US Latin

Miami, FL

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

 

As the Manager, Catalog Marketing, you will report to the Head of Catalog and work closely with the Manager, Catalog Audience Development. You will be directly responsible for developing strategies for key projects & artists based on insights. The goal for this role, is to help our artists connect better with their audiences across the globe, with special focus on dynamic expansion of Sony Music Latin (SML) catalog. She/he will play critical role in maximizing the success of our releases by leading the process of goal setting & performance tracking, spearheading cross-functional efforts for priority releases and recommending necessary interventions especially on early stages.

What you'll do:

  • Influence incremental catalog streaming consumption for both young and heritage artists’ catalog through the development of marketing campaigns centered around dynamic artist content, robust advertising campaigns, artist channel visibility & optimization and earned digital partnerships
  • Manage reporting, marketing budgets and analytics to measure effectiveness of campaigns and make informed recommendations
  • Work alongside sales team to maximize account support around tentpole moments.
  • Test, assess and update best practices to maximize consumption, artist integrity and fan engagement
  • Identify new opportunities to reach audiences through tech, media partners, digital advertising, etc.

Who you are:

  • Deep passion and knowledge of music, artists & technology and a strong understanding of how & where fans engage with songs, albums, playlists, and artists.
  • 3-5 years recent experience in entertainment business, preferably, working with latin music genres.
  • Bachelor’s degree in marketing, Market Research, Analytics, Business Administration, Music or related discipline, from an accredited university is required, Masters/MBA preferred.
  • Collaborative personality who is comfortable with change and has a contagious hunger to learn & experiment.
  • Exceptional people connection skills as well as the ability to inspire, prioritize, multitask, focus, lead, influence, and delegate while working under stressful and demanding situations.
  • Ability to think independently and create and develop ideas that lead to positive change and improvements.
  • Knowledgeable about the Latin music industry in the USA – familiarity with US Gen Market a plus!
  • Fluency in English & Spanish required (verbal/written).
  • Understanding of Streaming platforms including: Spotify, Apple Music, Amazon, SoundCloud, Deezer, Pandora, etc.
  • Successful track record of working with digital sales/accounts, developing artist, managing track/album releases.
  • Well organized with exceptionally strong communications skills that are adaptable to different personality styles and situations.

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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