Content Planning & Operation, Sr. Officer/Officer

As Officer of Content Planning & Operation, you will play a key role in planning IP content including but not limited to documentaries, interviews, variety shows, short-form videos, etc., for artists/around music works from all labels of SMEGC, and promote related contents on social media, to raise the artists’ influence, increase the streaming of the music works and generate new business opportunities. This is a unique opportunity to influence viewers and listeners around the world through music & content.

What you will do:

• Responsible for the end-to-end planning and execution of various contents, from creative ideas, budget planning to execution and project review, while coordinating with commercial & marketing team.
• Responsible of various forms of video planning & production.
• Ensuring both international & local video meeting the local trends with excellent marketing sense & analytic skill.
• Build and support SEO strategies, including content Marketing projects.
• Maintain a cohesive strategy and execute across all platforms to increase SME’s local repertoire brand awareness in the China market.
• Maintaining the features and trends in social media and relevant tools locally.
• Plan & implement creative, innovative, and effective social media campaigns to drive audience engagement and ensuring all SME’s local repertoire artists’ social media presence in China.
• Stay abreast on current and trending topics and use them to create social media content that helps SME’s local repertoire artists stay relevant.
• Work closely with digital marketing to deliver data-driven creative through the right media choices to drive performance
• Work with content creation to produce engaging and dynamic graphic and video content that promotes fan interaction, and increases and encourages fan participation
• Regularly measure and evaluate social media activity and campaign effectiveness and report on performance results and insights
• Ensure the Social Media knowledge of the Vietnam team is up to date through regular knowledge sharing & transfer

Who you are:

• You have 2-4 years of experience working in creative agencies/new media operation/ multi-channel network (MCN), familiar with the full-cycle of creative planning projects, and have previously completed at least 5 video projects or related marketing projects independently.
• You have a keen sense to analyze market trend, artists’ need and competitive landscape to generate different creative approaches, concept and techniques.
• You have a wealth of resources and contacts in terms of graphic designers, directing teams, new medias, KOLs, operators in social networking platforms, etc., to help the project run smoothly.
• You are a creative, innovative, results-oriented professional.
• Proficiency in using Adobe suites (Photoshop, illustrator, InDesign) and other graphic design software as well as video editing software
• Experienced in various forms of video planning & production.
• Experienced and skilled in social media operations.
• An excellent communicator and enthusiastic collaborator who works well with team members, external partners.
• Skilled in English writing & speaking

• You join a vibrant global community with the opportunity to channel your passion every day.
• A modern office environment designed for you, empowering you to bring your best.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt and create what happens next.
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
• Annual leave, medical leave and medical insurance.

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.