Senior Product Marketing Manager - Commercial Services

ABOUT TIDE

At Tide, we are building a business management  platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.

Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

ABOUT THE TEAM

The Commercial Services team is on a mission to empower micro and small business owners across the globe. We build essential, easy-to-use tools—including e-commerce platforms, booking systems, and CRM solutions—that help our members successfully bring their products and services to market, facilitate sales both online and in person, and cultivate lasting customer loyalty. You'll be joining a focused team dedicated to creating the foundational technology that drives small business growth.

ABOUT THE ROLE

As a Product Marketing Manager

• Go-to-Market Strategy: Lead the development and execution of the end-to-end go-to-market strategy for new e-commerce, bookings, and CRM tools, ensuring successful product launches and market penetration among micro and small business owners.
• Market & Customer Insight: Act as the voice of the customer, conducting competitive analysis, market research, and deep customer interviews to identify key pain points, opportunities, and validate product roadmaps.
• Positioning & Messaging: Define compelling, benefit-driven positioning, messaging, and narratives that clearly articulate the value of our Commercial Services tools to our target audience segments.
• Growth & Adoption: Partner closely with Marketing, and Product teams to develop and optimize in-product messaging, campaigns, and adoption loops that increase feature usage and overall business success for our members.
• Performance Monitoring: Track and analyze key performance indicators (KPIs) related to product launches, adoption rates, feature usage, and revenue impact, using insights to refine future strategies.

WHAT WE ARE LOOKING FOR

• 7+ years’ product marketing experience in B2B SaaS, fintech or adjacent industries—ideally with subscription-based or tiered pricing products.
• Proven track record of end-to-end product marketing campaigns that delivered measurable business impact (positioning, launch and optimization).
• Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans.
• Exceptional project management skills, able to juggle multiple launches and tactical tests in a fast-moving environment.
• Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence.
• Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift.
• Target-Driven Mindset: Sets and tracks clear KPIs to ensure every initiative meets revenue and growth goals.

WHAT YOU’LL GET IN RETURN

• A competitive salary
• Share options
• Flexible working options
• 25 days holiday with the option buy extra days
• 3 days paid volunteering or L&D time off per year
• Sabbatical leave
• We invest in your development with Personal L&D budget
• Group Life Insurance, Vitality Health and Dental Insurance
• Access to a global mental wellbeing platform
• Enhanced family-friendly leave
• Salary Sacrifice benefits like nursery scheme
• Work from home budget
• Team socials - virtual and physical events
• Spacious brand-new office by Old Street station with an all-day snacks bar

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official @tide.co email address.
• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

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