Brand Manager – Commerce Platform

Medellin

About the Role

Resumes must be in english to be considered 

We are looking for a Brand Manager to drive the strategic messaging and visual execution of our commerce platform brand across North America, with a core focus on the U.S. retail, CPG, industrial, and manufacturing sectors. This role is based in Medellín, Colombia, and sits at the intersection of brand strategy, design systems, messaging, and go-to-market execution.

Under the direction of the VP of Marketing, you’ll lead the development of cohesive brand deliverables including visual identity systems, messaging frameworks, branded templates, pitch decks, and multi-channel brand campaigns.

Key Responsibilities

Brand Strategy & Positioning

  • Help define and operationalize the company’s Brand DNA across three distinct pillars.
  • Support the VP of Marketing’s forward-looking vision to ensure all brand initiatives remain 6+ months ahead of the market.
  • Adapt global brand strategy into regional brand narratives that resonate across U.S.-focused verticals.
  • Conduct market and competitive research to ensure differentiation and relevance.

Messaging & Communication Frameworks

  • Build, document, and maintain brand and product messaging architectures.
  • Translate technical and commercial value propositions into clear messaging across channels.
  • Align messaging with sales enablement, demand generation, and product marketing initiatives.

Visual Identity & Brand Systems

  • Own the visual brand system including:
    • Color palette design and governance
    • Imagery selection and styling (iconography, photography, illustration)
    • Typography, spacing, layout rules, and design hierarchy
  • Maintain and evolve brand guidelines documentation to ensure consistent application.
  • Champion usage of templated brand systems via Google Workspace, Canva, Figma, and presentation platforms.

Brand Templates & Asset Management

  • Develop and manage:
    • Google Slides and Docs templates (sales decks, internal docs, reports)
    • Canva templates for social, content marketing, employer brand, and event materials
    • Brand-compliant creative assets for use across regions and functions
  • Serve as point of contact for internal teams requesting custom brand deliverables or template training.

Campaign Planning & Execution

  • Plan and execute brand campaigns aligned with product releases, thought leadership, and U.S. GTM motions.
  • Adapt global campaign strategies for regional relevance and channel effectiveness.
  • Partner with creative teams and Medellín-based agencies for visual production and execution.

Brand Deliverables & Enablement

  • Lead development of high-quality branded content and collateral:
    • Corporate and product pitch decks
    • Executive presentations and event keynotes
    • Brand books, one-pagers, and branded web assets
    • Landing pages, video briefs, and campaign visuals
  • Ensure stakeholder alignment and quality control across all brand-facing touchpoints.

*For this position you are required to attend the office 4 days a week (Monday - Thursday), and remote work on Friday.

About the Team

The Marketing USA team at VTEX is a dynamic and fast-paced group responsible for building and amplifying the company’s brand presence across North America. With a strategic base in Medellín, Colombia, the team works closely with global stakeholders to bring forward-looking brand initiatives to life, translating VTEX’s commerce platform positioning into regionally resonant narratives. From defining brand DNA to crafting visual identity systems and messaging frameworks, the team plays a critical role in ensuring consistency, clarity, and impact across every brand touchpoint.

This collaborative and creative team manages everything from pitch decks and campaign assets to sales templates and branded content. Working alongside the VP of Marketing, design teams, and external agencies, they drive multi-channel campaigns that align with key product releases and GTM motions. Their focus on high-quality execution and alignment across internal and external stakeholders ensures VTEX maintains a strong, differentiated brand presence in the U.S. market—particularly across the retail, CPG, and industrial sectors.

Who you are

  • 5–7 years of experience in brand or creative marketing roles.
  • Strong knowledge of the US marketing and fluent english.
  • Demonstrated expertise in visual brand systems, messaging, and template management.
  • Proficiency in tools like Canva, Google Workspace, Figma, and Adobe Creative Suite.
  • Familiarity with U.S. enterprise software buying audiences in retail, CPG, industrial or manufacturing. Ideally with experience from competing companies.
  • Experience managing agencies or distributed creative teams.
  • Fluent in English, both written and verbal.  Resumes must be in english to be considered 
  • Based in or open to relocating to Medellín, Colombia.
  • Previous experience launching brand campaigns in the U.S. markets
 
 

About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024).
Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com.
At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.

Benefits

 

  • Competitive Salary
  • Flexible work schedule
  • Meal Allowance 
  • Transportation assistance
  • Extended parental leaves
  • Language scholarship:  80% subsidies in English and Spanish courses
  • Free shipping on 1000+ VTEX stores

 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...

We define eligibility as being a citizen, a permanent resident or a work visa holder.

Select...

Please provided these information in your local currency and considering gross remuneration.
This is an optional question, but the answer will help us to create an interesting offer to you.

(A Public Officer stands for anyone who, even if transitionally, occasionally or without remuneration, holds a position, employment or public function in government bodies, state entities or diplomatic representations, as well as in legal entities controlled, directly or indirectly, by the government or in international public organizations.)

Select...
Select...

Privacy Notice
The personal data provided during this selection process will be collected and used exclusively for the purpose of evaluating and selecting candidates. By proceeding with your registration, you are aware of the collection, use, and storage of your personal data by VTEX. For further details on how your data will be processed, please visit https://vtex.com/us-en/privacy-and-agreements/hiring-notice/. You will find information on (i) how personal data is processed in VTEX selection processes; (ii) what types of data VTEX collects; (iii) your rights as a data subject; and (iv) how long VTEX processes your data. If you have any questions, please contact our DPO at dpo@vtex.com or request the exercise of your rights as a data subject at https://vtex.com/us-en/data-request.

Select...

The information shared with you during this selection process is strictly confidential and is intended for your evaluation only, and it must be kept strictly confidential by you. It is prohibited to disclose, copy, reproduce or use this information for any other purpose without VTEX's prior authorization in writing. By enrolling in this selection process, you acknowledge that the improper use of the information shared with you may result in losses for VTEX, which may be the subject to remedies.

The obligation of confidentiality will remain in force even after the completion of the selection process. By proceeding with your application, you certify that you read, understood, and agree to the confidentiality terms set forth therein.

If you have any questions about your confidentiality responsibilities or need to report any violation or suspected violation, please immediately contact VTEX's designated contact.

We appreciate your cooperation in protecting and preserving VTEX's confidential information.

Demographic Questions

We invite you to complete this optional survey to help us evaluate our diversity and inclusion efforts. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment or affect your job application. Additionally, this is not public information, meaning that it will not be shared to your recruiting team nor interviewers.

Select...
Select...
Select...
Select...