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Senior Analyst, Marketing Strategy

United States
  • Commercial strategist with technical depth: Builds models, wrangles data, and translates marketing performance into actionable investment insights.
  • Drives smarter, faster growth decisions by defining how Zip measures CAC, LTV, ROI, and scales what works.
  • Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office 

 

Start your adventure with Zip 

We're looking for a Senior Analyst, Marketing Strategy & Analytics to help us unlock stronger economic returns from our marketing investments. This role sits at the intersection of data, strategy, and growth;  ideal for someone who thrives on solving complex problems and building the systems that turn insight into action.

You’ll own the definition, modeling, and analysis of critical metrics like CAC, LTV, and ROI across our paid marketing channels. Your work will directly influence where and how we invest. You’ll partner closely with Growth, Commercial Strategy, Product, and Data teams, serving as the connective tissue between raw data and real business decisions and embedding automation and AI along the way to increase speed and scale.

Interesting problems you’ll get to solve

  • Build Zip’s next-gen marketing analytics foundation — architecting the data models, metrics, and dashboards that define how we measure CAC, LTV, ROI, and payback across all paid media efforts.
  • Translate marketing performance into commercial insight, helping Zip quantify acquisition cost, marketing contribution to TTV/revenue, and the true return on ad spend across platforms like Google, Meta, and TikTok.
  • Lead the end-to-end development of marketing dashboards in Tableau — from sourcing raw data to designing metric logic to guiding implementation through technical and non-technical collaborators.
  • Partner with stakeholders across Marketing, Data, and Product to identify key data inputs, uncover gaps, and validate assumptions. You'll become the expert on what exists, what’s missing, and how to close those gaps.
  • Solve ambiguous, first-of-their-kind analytics problems — using first-principles thinking to quantify outcomes, simulate trade-offs, and make recommendations even when the data is messy or incomplete.
  • Evaluate financing costs and downstream revenue implications of various acquisition strategies, surfacing insights that shape both day-to-day tactics and long-term investment decisions.
  • Bring a technical lens to the marketing analytics function, stitching together disparate data sources, building internal tooling, and using automation to increase the speed and quality of insights.
  • Embed AI tools and generative capabilities into your analytics workflow — accelerating report generation, enhancing pattern recognition across campaigns, and reducing manual lift in dashboard upkeep and insight generation.
  • Act as a strategic advisor to Marketing and Commercial leaders, using data to clearly articulate what’s working, what’s not, and where we should invest next.

What you’ll bring to the team 

  • 5+ years of experience in Commercial Strategy, Marketing Analytics, or Commercial Analytics. Experience in MarTech, fin tech, big tech, management consulting, marketing agency a plus
  • Hands-on ownership of performance measurement frameworks, including defining and calculating CAC, LTV, and marketing ROI.
  • Strong modeling ability in Excel/Google Sheets, with comfort building from scratch and manipulating large datasets; Tableau, SQL, or PowerBI experience a plus.
  • Track record of influencing decisions through data, including partnering closely with Growth, Marketing, and Data teams to drive investment or campaign shifts.
  • Experience synthesizing complex, ambiguous data into clear business insights, with an emphasis on business value (e.g. cost savings, revenue efficiency).
  • Proactive problem-solving mindset, including the ability to operate autonomously and prioritize workstreams with minimal guidance.
  • Exposure to AI or automation in analytics workflows, or a strong interest in integrating modern tools to improve reporting efficiency.
  • Proven ability to lead cross-functional initiatives & project manaage in matrixed environments
  • Demonstrated ownership mindset, applying First Principles thinking to break down ambiguous problems and deliver high-impact projects from concept to execution — without waiting for a playbook.

What you’ll get in return

Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly. We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back.

We think these are just some of the best things about being a Zipster. We will also offer you:

  • Flexible working culture
  • Incentive programs
  • 20 days PTO every year
  • Generous paid parental leave
  • Leading family support policies
  • 100% employer covered insurance
  • Beautiful Union Square office with a casual dress code
  • Learning and wellness subscription stipend
  • Company-sponsored 401k match

Zip is committed to a straightforward and transparent pay structure. The actual base salary will be determined by various individualized factors, including job-related knowledge, skills, experience, location, internal equity, as well as other objective business considerations. The annual base Pay Range for this position is $116,000 - $125,000 USD. This range reflects our US national compensation (USN). Additional premium percentages may apply based on our tiered premium strategy.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. 

If hired, employees will be in an 'at-will position' and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Be a part of a team that reflects the diversity of our customers

We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique. Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience.

And finally…get to know us

Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people-centered products.

Operating in two core markets - Australia and New Zealand (ANZ) and the US, Zip offers access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.

We’re proud to be a values-led business and our values - Customer First, Own it, Stronger Together and Change the Game - guide us in everything we do.

I acknowledge by clicking "Submit Application", that the information provided is true and correct. I also understand that any willful dishonesty may render for refusal of this application or immediate termination of employment. By providing your information, you acknowledge that you have read our Zip Applicant and Candidate Privacy Notice and authorize Zip to process your data subject to those terms. Zip participates in the federal government’s E-Verify program

Before you apply, give Zip a try   -> rebrand.ly/check-zip-out

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