Job Application for Beverage Sales Director at Green Thumb

New

The Role

As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Beverage Sales Director will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class products. This role is designed for a dynamic, strategic sales leader who can spearhead our market expansion, building out a top-tier team and developing a comprehensive go-to-market plan. You’ll be responsible for creating and implementing the market execution strategy, hiring and coaching your sales team, driving our distributor partner execution, and ensuring strong market penetration across both on-premise and off-premise channels throughout the Illinois market.

Responsibilities

Market Leadership
- Lead the beverage commercial business including Sales, Pricing, Planning, and Budgeting, while ensuring trade and brand marketing efforts are driving sales
- Develop monthly, quarterly, and annual targets and manage team to deliver both near-term and longer-term objectives
- Build and maintain relationships with distributors, key accounts, and influencers in the Illinois THC beverage market to deliver sustainable sales growth
- Lead monthly, quarterly, and annual review meetings with distributor management teams to identify opportunity areas, address concerns, and review key programs
Sales Strategy & Execution
- Design and implement a robust sales execution plan and sales playbook for the Illinois market ahead of launch
- Set KPIs and performance goals that align with company objectives and drive the team towards ambitious targets
- Identify and secure distribution throughout market across on-premise (bars, restaurants) and off-premise (liquor, grocery, c-store, etc.) locations
- Develop distributor goals with supporting sales programs and incentives to drive distributor share of mind and strong in-market execution
Team Building & Management
- Recruit, onboard, and train a team of high-performing sales professionals
- Lead, inspire, and support your team as a front-line leader who drives day-to-day performance
- Build cohesive relationships between distributor and GTI sales teams, with a clear communication and targeting strategy to ensure execution
Cross-Functional Collaboration
- Partner with brand and trade marketing, operations, and compliance teams to align on brand standards, messaging, and regulatory requirements
- Work closely with product and supply chain teams to ensure seamless inventory management and product availability

Qualifications

Bachelor’s degree in Business, Marketing, or a related field preferred
8+ years of graduating experience in beverage sales, alcohol and/or canned beverage experience preferred
Proven track record in building and managing high-performing sales teams
Hands-on experience with launching new products and driving brand success in a competitive market
Deep knowledge of the Illinois market and established relationships across on-premise and off-premise channels
Strong communication and negotiation skills, with the ability to influence and manage relationships with a wide range of stakeholders
Highly organized, strategic, and comfortable with both high-level planning and hands-on execution

Additional Requirements

Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must be a minimum of 21 years of age

#LI-HYBRID

First Name

Last Name

Phone

Location (City)

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

What are your compensation expectations for this role?

Are you a former Green Thumb Industries (GTI) or RISE Dispensary employee who has been on the GTI payroll or has been employed by a GTI managed/affiliated business?

Select...

Internal candidates: please use the internal career site to submit your application.

How did you hear about this position?

Select...

If you were referred by a current Green Thumb employee, please specify the full name of the person who referred you below.

Please enter only one name.

Do you have any agreements from a prior employer that prohibits or restricts you from working at Green Thumb?

Select...

At Green Thumb, we believe in the "and beyond" when it comes to our team. Tell us about a time you acted in the "and beyond" in your job.

Will you require Visa sponsorship now or in the future?

Select...

Are you authorized to work in the United States?

Select...

Please confirm you are over 21 years of age.

Select...

Please review and respond to the following statement: By completing this application, I understand and represent: All information entered on this application or during the course of my employment is true and correct. Misrepresentation, omission, or concealment of information requested will be reason for dismissal if I am employed. Unless covered by a collective bargaining agreement, if I receive and accept an offer of employment, my employment is at-will.

Select...

Voluntary Demographic Questions

For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.

How would you describe your gender identity?

Select...

Are you Hispanic/Latino?

Select...

How would you describe your racial/ethnic background?

Select...

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities including mobility, communication (seeing, hearing, speaking), learning?

Select...

Are you a protected veteran or active member of the United States Armed Forces?

Select...

Beverage Sales Director

The Role

Responsibilities

Qualifications

Additional Requirements

Apply for this job

Voluntary Demographic Questions