New

Director of Creator and Influence

London, England, United Kingdom

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role:  Global Director of Creators and Influencer 

Location:  London, UK

About the role: 

The Global Director of Influencer will lead and scale our influencer marketing practice, focused on commercial growth, operational excellence, and exceptional client results while building a high-performing team of influencer marketing specialists. This role demands strong commercial acumen, expert negotiation skills across all creator tiers, and the ability to establish OLIVER/BTG as a leader in influencer excellence as part of our in-house model. 

What you will be doing: 

Operational Leadership & Growth: 

  • Lead and scale OLIVER's influencer marketing practice, managing all operational aspects including resource planning, workflow optimization, and service delivery excellence. 
  • Drive significant commercial growth by identifying new business opportunities, developing compelling pitches, and expanding influencer capabilities across existing client accounts. 
  • Manage payments, negotiations and ensure capability has profitable growth while delivering exceptional value to clients. 
  • Build and maintain strong relationships with influencer agencies, platforms, and talent management to create competitive advantages. 

Team Leadership & Development:

  • Build, lead, and mentor a team of influencer marketing specialists, fostering a culture of excellence, collaboration, and continuous learning. 
  • Establish clear processes, best practices, and quality standards to ensure consistent, high-quality delivery across all campaigns. 
  • Develop team capabilities across influencer identification, negotiation, contracting, content briefing, and campaign management. 

Strategy & Client Management: 

  • Develop and implement comprehensive influencer marketing strategies tailored to diverse clients across various industries, ensuring alignment with business objectives and measurable ROI. 
  • Serve as a trusted advisor to senior clients, educating them on influencer marketing opportunities and evolving best practices. 
  • Oversee campaign development from strategy through execution, ensuring brand alignment, creative excellence, and performance optimization. 
  • Present campaign insights and performance results to clients, translating data into compelling narratives and actionable recommendations. 

Influencer Relations & Negotiation: 

  • Identify and partner with influencers across all tiers—from high-profile talent to emerging micro and nano-creators—building a robust network across platforms (Instagram, TikTok, YouTube, etc.). 
  • Lead complex negotiations with talent and their representatives, securing mutually beneficial partnerships that deliver value for clients while maintaining strong creator relationships. 
  • Navigate contracting, compliance, and rights management to protect both client and agency interests. 
  • Foster long-term creator relationships that can be leveraged across multiple campaigns and clients. 

Innovation & Best Practice: 

  • Stay ahead of industry trends, platform innovations, and emerging creator ecosystems to continuously evolve our offering. 
  • Leverage data analytics and AI tools to enhance creator selection, performance prediction, and campaign measurement. 
  • Collaborate with social media, creative, and analytics teams to ensure holistic, integrated campaign approaches. 

What you need to be great in this role

  • Operational & Commercial Excellence: 10+ years in influencer marketing with proven experience running influencer operations at scale. Strong commercial acumen with track record of driving revenue growth, managing budgets, and delivering profitable outcomes. Experience with P&L management and new business development. 
  • Expert Negotiation & Relationship Building: Exceptional negotiation skills with demonstrated ability to secure optimal partnerships across all creator tiers—from celebrity talent to micro-influencers. Strong relationship management capabilities with both creators and clients. 
  • Leadership & Team Development: Proven experience building and leading high-performing teams. Ability to establish processes, standards, and best practices that drive operational excellence and scalable growth. 
  • Strategic & Analytical: Deep understanding of influencer marketing landscape across platforms, content formats, creator tiers, and measurement methodologies. Data-driven approach with strong analytical skills to measure and optimize campaign performance (reach, engagement, conversions, ROI). 
  • Client Relationship Management & Communication: Excellent presentation and communication skills with ability to educate, influence, and build trust with senior stakeholders. Experience managing complex client relationships and delivering strategic consultancy. 
  • Industry Knowledge: Strong understanding of influencer platforms, tools, contracting, compliance, rights management, and FTC/ASA guidelines. Knowledge of creator economy trends and emerging platforms. 

Req ID: 16649

#LI-JS1 #LI-HYBRID #LI-DIRECTOR

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   
 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Create a Job Alert

Interested in building your career at OLIVER Agency? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

When you apply to a job on this site, the personal data contained in your application will be collected by OLIVER (“Controller”) which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency or Adjust Your Set (“Controller”)  which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency or DARE(“Controller”)  which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency or Aylesworth Fleming (“Controller”)  which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency (“Controller”). Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site.

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment.  Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.

UK Demographic Question Set

As part of our commitment to equity, diversity and inclusion, we are asking individuals seeking employment with OLIVER, The Inside Ideas Group to complete this voluntary self-identification survey. We know that by creating a culture of inclusion we will attract and retain a diverse workforce that creates a more rewarding work environment, stimulates creativity and delivers better overall performance. 

Completion is entirely voluntary, and you may identify in more than one designation group. Completion will not affect your opportunity for employment, or the terms or conditions of your employment. This information will not be taken into consideration when assessing your application and can only be viewed on an anonymised aggregated basis. For the protection of our legitimate interests, we may need to retain this information for a defined period to keep the records of our hiring process. 

Select...
Select...
Select...
Select...
Select...
Select...