Director, Marketing (SEA) & SMB Business (MY)

Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision — to simplify payments for Indian businesses — we’ve since grown into a fintech powerhouse driving India’s digital payment revolution.

Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow.

From seamless checkouts to payroll automation, across India, Singapore, and Malaysia, we’ve been engineering a fintech ecosystem that’s redefining how money moves across Asia — and we’re just getting started.

Today, that ecosystem supports everyone from early-stage startups to some of India’s largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently.

Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme — and over 100 of India’s unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region.

We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, having raised over $740 million to date. Strategic acquisitions — including Ezetap (POS and offline payments), Curlec (Malaysia expansion), BillMe (digital invoicing), and POP (rewards-first UPI) — along with earlier moves in fraud prevention, payroll, and lending, have further strengthened our platform and widened our footprint across Asia.

But what truly sets Razorpay apart is our culture. At Razorpay, ownership is our oxygen — you own what you build, with no micromanagement or red tape, just the runway to make your ideas fly. Learning is a lifestyle — if you’re curious, you’ll feel at home here. People > Pedigree — we hire for attitude, hustle, and hunger more than degrees. Transparency thrives over titles — this is where interns question CXOs and CXOs say “thank you.” Guided by our values of Customer First, Autonomy & Ownership, Agility with Integrity, Transparency, Challenging the status quo and a strong belief that Razorpay grows with Razors,  you’ll be part of a 3000+ strong team building not just products, but the financial infrastructure of the future.

The Role:

This is a Dual role Head of Marketing for SEA and Head of Malaysia SME business. Thus we are seeking a marketeer who enjoys building businesses. 

As our Head of Marketing, in this leadership role, you will work closely with our regional head and various GTM teams i.e., sales team to drive customer acquisition and scale our business across the Southeast Asia region. You will be responsible for identifying the most attractive pockets of opportunity in the market and developing the right marketing strategies to unlock them.

The leader will manage a self-sufficient, lean team, own the marketing plan and budget for the region and will be responsible for the entire marketing strategy, setting milestones and tracking performance. Your day-to-day role will be varied, encompassing a wide range of activities across different channels. The sorts of projects that we’d expect you to be involved in include: brand building and market positioning, helping to define our target segments, developing our content strategy, driving growth on our digital channels, working closely with our partners to develop joint marketing campaigns, and developing the right sales enablement toolkit.

As the Head of Malaysia SME business you shall be responsible for scaling the number of SMEs that use our products. You shall leverage marketing and growth levers to scale the business and closely partner with product to become the leader in SME payments solutions. Key focus will be funnel optimisations, lifecycle management and growth hacking.  

The ideal candidate will have a marketing background running large-scale marketing projects. You will think and act both strategically and tactically by leading from strategic planning to detailed execution. You will quickly create data-driven marketing plans and execute them.

We are looking for a relentless, customer-obsessed, and business-minded marketer who can take up this P&L responsibility with a penchant for innovation in marketing, operational excellence, and a results driven approach. This leader should be comfortable working in a growth company getting their hands dirty. 

 

Responsibilities:

• Lead SME acquisition, brand building, PR, market positioning, events and competitive analysis.
• Optimize conversion funnels, work with product and ops to drive merchant acquisition and own customer lifecycle to reduce churn and cost of acquisition while maximising life time value.
• Develop and execute marketing plans with budget ownership, ensuring ROI.
• Manage performance marketing, SEO, content, and creative teams for optimal execution.
• Drive customer acquisition through data-driven campaigns and growth experiments.
• Oversee various channels of merchant acquisition i.e., events, paid and organic online, support partners marketing etc.
• Define and track key KPIs, optimize marketing effectiveness, and improve conversion rates.
• Foster collaboration with Sales, Product, and Ops teams to align marketing initiatives.
• Present insights, marketing performance, and strategies to leadership and C-suite.
• Oversee experimentation programs, resolve roadblocks, and drive continuous innovation.
• Establish best practices for marketing, PR and advertising, leveraging industry relationships.

 

Qualifications: 

• Marketing and Business Experience 
• MBA/Masters preferred, with 10-12 years of strong marketing experience (E-commerce, Fintech, SaaS will be relevant)
• Proven track record of driving user acquisition, engagement, retention, and revenue growth
• Strong analytical skills with experience in data, reporting, and performance tracking
• Expertise in digital channels, content development, events, and sales-aligned marketing strategies
• Hands-on experience with marketing automation tools and CRMs
• Experience in Malaysia is a must, but having worked in other SEA countries will be an added advantage  
• Has a mix of marketing and business building experience (eg category management in ecom, FMCG brand ownership along with marketing leadership in digital 1st business) 
• People Leadership 
• Minimum 4 years of managerial experience leading small to medium teams
• An entrepreneurial mindset with a hunger to succeed
• Self-motivated with high-energy levels and inspire others to work with you
• Demonstrate strong experience in operational cadence, forecasting, mentoring and performance management
• Experience working closely with cross functional teams to optimize marketing/ sales funnel
• Skilled in presenting key metrics and insights to senior stakeholders and leadership teams

 

Benefits

• Competitive salary and benefits
• Large amounts of autonomy and empowerment in your work
• Opportunity to join an award-winning startup that is now part of the Razorpay group, one of the fastest growing fintech companies in the world
• Grow with us. Working in the intersection of Fintech and SaaS, you will have the opportunities to grow in this thriving sector