Marketing Operations Data Associate

WHAT WE DO MATTERS:

At TKWW, we champion the power of celebration! Each year, we help millions of couples around the world celebrate the moments that make us. When you join our global team, you join a diverse group of individuals passionate about serving our couples and business partners in more than 15 countries worldwide —including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more. We help people take celebration planning from inspiration to action. When you work for TKWW, you can be sure you will have a team working alongside you that doesn’t just care about the work you do but also the life that you live. We focus on the well-being and development of our employees through various opportunities and celebrate milestones and wins in a big way. After all, celebrations are what we do best.

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In 16 countries around the world, our leading family of brands (The Knot, WeddingWire, Bodas, The Bash, The Bump, How They Asked, Lasting, and more) inspire, inform, and celebrate our communities as they move through life’s milestones. From the proposal to creating a home, and starting a family together, we’re there for every step of the journey. Our couples and business partners depend on us. They're all in. So are we.

ABOUT THE ROLE AND OUR TEAM:

The Marketing Operations Data Associate plays a vital, hands-on role in maintaining the integrity of our marketing data for the WeddingPro Vendor Marketing team. This individual will be responsible for the manual conversion of marketing leads and ensuring the accuracy and completeness of marketing data across various systems. The ideal candidate will be highly detail-oriented, focused on tactical execution, and able to work efficiently in a fast-paced environment. This position will work primarily within Salesforce and Salesforce Marketing Cloud Account Engagement, and will be integral to the success of the Vendor Marketing and Sales teams by ensuring that leads are ready for conversion and that marketing data is accurate and up-to-date for campaign activation. The Marketing Operations Data Associate will report directly to the Marketing Operations Data Lead and collaborate closely with the broader Marketing Operations team as part of the US Vendor Marketing Team.

RESPONSIBILITIES:

• Execute manual lead conversion tasks in Salesforce, ensuring that all marketing leads are efficiently moved into the Sales queue for outreach
• Prioritize and manage daily enrichment and data cleansing activities within Salesforce, ensuring that all marketing data is accurate, up-to-date, and ready for Sales to engage with
• Follow established Service Level Agreements to ensure all tasks are completed within the designated timeframes
• Assess the completeness and accuracy of marketing data, identifying any missing or outdated information that needs to be enriched
• Perform data enrichment by leveraging online sources such as business websites, social media, and directories to fill in missing data points and maintain the integrity of the marketing database over time
• Ensure that all manual processes align with technical requirements and operational systems, ensuring a seamless flow of data across tools
• Validate the accuracy and completeness of marketing data before it is sent to Sales, ensuring the highest quality leads are passed along
• Regularly provide feedback on potential workflow improvements to optimize data management processes, ensuring greater efficiency and completeness
• Maintain close communication with other teams to ensure that data requirements are met and aligned with broader organizational goals

SUCCESSFUL CANDIDATES HAVE:

• A BA/BS degree (preferred), with at least 1-2 years of experience in database management, data cleansing, or other related operations roles
• Previous SaaS experience preferred; understanding of the SaaS business model required
• Experience in Salesforce is preferred
• Strong project management, communication, and relationship management skills
• Ability to analyze and synthesize data from multiple sources to ensure completeness and accuracy
• A proactive mindset, capable of providing insightful feedback on how to improve current processes and workflows
• Strong problem-solving abilities and attention to detail, with a focus on accuracy and efficiency
• Comfort and adaptability in a fast-paced, evolving environment, with the ability to adjust priorities as needed

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!   

WHAT WE LOVE ABOUT YOU:

• You Dream Big. You iterate and experiment to drive innovation.

• You Love Our Users. You keep our global community at the center of everything you do.

• You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.

• You Hustle Every Day. You favor urgency and own your outcomes. 

• You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Privacy Notice: TKWW processes your personal data as part of the recruitment process, based on the legal basis of executing pre-contractual measures at your request. This means we use your information to assess your application and carry out the necessary steps for a potential employment contract. Only the information strictly necessary for evaluating your application is collected. You can request access, rectification, or deletion of your data. For more information on how we handle your personal data, please refer to our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority.