Associate Manager, Brand Marketing - Sports

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

The PGA TOUR 2K Integrated Marketing team is looking for an Associate Manager, Brand Marketing. We are responsible for building data-driven marketing strategies that reach and engage fans with value-rich experiences that drive revenue growth, brand health, and player loyalty. We aim to connect fans around the world to the most engaging golf platform: our franchise.

As an Associate Manager, Brand Marketing, you will be responsible for day-to-day management of marketing priorities, working with internal and external partners along the way. You will have one of the best jobs in the world, managing the relationship between our products and players. In this role you will support creative development and delivery, oversee marketing plans that reach and delight our players, and help build tentpole franchise moments throughout the golf calendar. 

To be successful in this role, you will need to be an excellent storyteller, and someone who excels at working cross-functionally to drive consistency across our franchise. You possess a “can-do” attitude and are not afraid to navigate complex and fluid environments. You are knowledgeable about what’s current, but even more excited about what’s next. Excellent judgement, clear and concise communication, strong creative acumen, tuned in to the cultural zeitgeist, and an authentic love for sports and gaming will drive continued success in this role.

What You Will Do

• Support franchise brand strategy from insight through to execution, contributing to announce and launch campaigns, brand activations, marketing creative, cover designs, brand toolkits, and more. 
• Assist the Integrated Marketing team with always-on campaigns that drive player engagement throughout the lifecycle, collaborating with cross-functional stakeholders to manage setup and execution.
• Partner with channel leads and creative producers to ensure assets are delivered on time and aligned with campaign goals. 
• Ensure holistic and consistent consumer journeys across various marketing touchpoints through rigorous QA of marketing materials. 
• Participate in strategy ideation with our franchise and licensed partners in support of co-marketing campaigns that deliver mutual value with our partners. 
• Manage on-site experiential activations at various golf tournaments and events throughout the season. 
• Collaborate with Social and Product Marketing Managers on key priorities, providing general execution support to the team. 
• Assist with ongoing reporting of campaign performance.

What Will Make You a Great Fit

Project Management: You are exceptionally organized and able to manage multiple high-profile projects at once. You have strong attention to detail and can easily adapt with last-minute changes.

Stakeholder Management: You have strong interpersonal skills that enable you to establish, build, and maintain great relationships with cross-functional teams, partners, vendors, and our development studio. 

Media & Creative Excellence: You have a strong understanding of the media landscape and possess a keen eye for breakthrough creative. You’re constantly thinking of new ideas to reach and delight our players and are unafraid to try new things.

Analytical Mindset: You are data-curious about connecting marketing activations to measurable community responses and commercial performance. 

Passionate About Sports: You are deeply passionate about sports and the stages through which they are played on. This knowledge enables you to create authentic, engaging campaigns that connect with audiences and inspire engagement with our game. 

Ability to Be Nimble: You’re nimble and don’t get stressed by last minute priority changes or asks. You understand that this role is public-facing, and with that sometimes comes input or feedback from multiple stakeholders. You can interact with and influence stakeholders, and adapt quickly to new approaches without losing sight of key priorities. 

Qualifications

• 2+ years of experience at a gaming, sports, consumer technology, or media platform driving social media and community marketing. 
• Extensive knowledge or interest in sports verticals.
• Passion for telling unique stories to sports and gaming communities
• Deep understanding of media channels, brand measurement, marketing analytics, and reporting. 
• Familiarity with PC & console gaming marketing (PlayStation, Xbox. Steam) a plus.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. 

The pay range for this position in California at the start of employment is expected to be between $75,000 and $100,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

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