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GLOBAL MANAGER, DIGICOMMS

São Paulo, Brazil

About us

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

Position Overview:

The BEES Global Retail Media and CRM team is looking for a Manager, CRM Strategy and Digital Effectiveness with an affinity for data analysis, problem solving in highly complex and matrixed organizations, and designing strategic measurement solutions at a global scale.

This role is pivotal in the design and management of our “Brilliant Basics” program, which seeks to ensure CRM operations and performance is globally benchmarked and measured according to global standards across 28 markets. all.

This role will be first a strategic framework designer of measurement solutions (which includes evaluating campaign data, reviewing capabilities of our technology partner Braze and other systems such as Segment, Databricks, Mixpanel and also benchmarking against other companies) and second a facilitator of implementing the solutions locally (which involves working across markets and with stakeholders in various timezones).

The Manager, CRM Strategy and Digital Effectiveness will manage a team focused on ensuring market level troubleshooting and support of Brilliant Basics and daily campaign operations is of quality. This team will provide technical education and continuous upskilling for local markets and helps facilitate the smooth operation of campaigns across our CRM platform Braze and analysis in Databricks.

This role will work closely with global teams in product, data engineering, data analysis, and personalization teams in design and measurement of solutions and then local market operations for implementation.

The candidate will use data insights and an understanding of technology platforms and marketing objectives to identify opportunities and challenges country-specific teams face and use these learnings to continuously improve our CRM capabilities. The ideal candidate has top notch data analysis skills, understands marketing data and its impact, is able to use and evaluate third party software, and has customer service skills required to work across many different stakeholders. The candidate must be able to think critically, adjust based on insights and operate at scale. 

Key Responsibilities:

  • Own Brilliant Basics CRM Global Benchmarking and Measurement Program
  • Own CRM strategy, technical implementation, and be the main escalation point for CRM specific issues
  • Own the Braze vendor relationship from a technical POV on behalf of BEES.
  • Collaborate with global teams in product, data engineering, data analysis, and personalization in design and measurement of solutions
  • Support, collaborate with, and guide local market digital communication teams in CRM measurement implementation
  • Act as the escalation point of contact for digital communication troubleshooting for country teams, in support of your team who is on the front lines
  • Provide advice and critical thinking to help resolve issues related to Brazeand Databricks, including campaign setup, execution, and reporting
  • Identify global or local impact of technical issues, understanding how to escalate effectively
  • Support your team in designing and running commercial technical support for users accessing digital communication platforms such as Braze, Databricks, Mixpanel. Ensure the process of managing troubleshooting tickets with a central technical support team and engineering teams is efficient, transparent, and
  • Support local markets with continuous training, keeping accurate and up-to-date documentation and global guidelines, and upskilling CRM capabilities and measurement best
  • Communicate effectively with both technical and non-technical stakeholders to provide clear guidance, insights, and solutions
  • Continuously analyze communication performance metrics to identify trends, potential issues, and areas for improvement within the digital
  • Responsible for implementation of automated and global campaigns in partnership with Marketplace commercial teams, fintech, logistics, and customer support teams.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, IT, or a related field.
  • Minimum of 7-10 years of experience working in digital communications or data-driven marketing, preferably in an e-commerce environment.
  • Proven experience in a strategic and highly analytical role.
  • Proven experience in handling technical issues and campaign management in a digital communications or advertising setting.
  • Tech-savvy with experience in collaborating with technical teams (engineering, product, etc.).
  • Strong knowledge of CRM technology, Braze knowledge a plus.
  • Proficiency in Databricks or similar data analytics platforms preferred.
  • Knowledge of SQL, Python, or other relevant data analysis tools is a plus.
  • Understanding of data visualization tools (e.g., Power BI) is advantageous.
  • Strong communication and collaboration skills, with the ability to work across different teams.
  • Ability to manage multiple projects and tasks simultaneously in a fast-paced environment.

What We Offer:

  • Performance based bonus*
  • Attendance Bonus* 
  • Private pension plan
  • Meal Allowance
  • Casual office and dress code
  • Days off*
  • Health, dental, and life insurance
  • Medicines discounts
  • WellHub partnership
  • Childcare subsidies
  • Discounts on Ambev products*
  • Clube Ben partnership
  • Scholarship*
  • School materials assurance
  • Language and training platforms
  • Transport allowance

*Rules applied

Equal Opportunity & Affirmative Action:

AB InBev Growth Group is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.

The following fields are optional, but anticipate the information for your registration*.

Remember: your data will never be used as elimination criteria in selection processes. With them, AB InBev Growth Group is able to analyze diversity and reduce biases in selection processes. We want to contribute to changing this reality by being an inclusive company. 

For more information: www.abinbev.com 

 

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Demographic Brazil

ABInBev is committed to creating a diverse and inclusive workforce and culture. We conduct confidential surveys to better understand & ensure we provide equal opportunity throughout our end-to-end recruitment process. Individuals seeking employment at ABInBev are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

When you apply to a job on this site, the personal information contained in your application will be collected by ABINBEV SERVICES LLC. Your personal information will be processed in accordance with the law for the purposes of managing ABINBEV’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes.

On a voluntarily basis and subject to receiving your express consent, you’ll be asked demographic questions about your ethnicity, gender, sexual orientation and ability status. We collect this information for the purposes of supporting a diverse and inclusive workforce - it will not be considered in the hiring process or thereafter and all information will be reviewed collectively rather than individually. We won’t sell or share this information with third parties, but please note that we use Greenhouse Software Inc to manage the recruitment and hiring process on our behalf.

Your personal information will be retained by us for 2 (two) years from collection. You have the right to request access to your personal information, to request that your personal information be rectified or erased, and to request that processing of your personal data be restricted at any time. You can do so by contacting https://contactus.ab-inbev.com/ if you are located outside Europe, and emailing abi-team@firstprivacy.com if you are located in Europe. We expect that our procedures will deal fairly and promptly with your request. However, if you remain dissatisfied, you have the right to lodge a complaint with your local data protection authority.

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