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Senior Demand Generation Manager

San Francisco, California, United States

About Checkr
Checkr builds people infrastructure for the future of work. We've designed a faster—and fairer—way to screen job seekers. Established in 2014, Checkr puts modern technology powered by machine learning in the hands of hiring teams, helping to hire great new people with an experience that’s fast, smooth, and safe. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable. 

A career at Checkr means collaborating with brilliant minds, disrupting an industry, and opening channels of employment to often overlooked candidates. Checkr is recognized on Forbes Cloud 100 2024 List and is a Y Combinator 2024 Breakthrough Company.

About the team/role
Checkr Trust is building safer communities by providing our customers with risk signals about its users. Every year, our team provides insights on tens of millions of users across multiple verticals: online dating, caregiving, car rental, short-term rentals, and many more. We are part of Horizon 3Y, the Checkr start-up lab: we operate with the speed of a small startup while enjoying the leverage and resources of a well-known technology brand. 

We are looking for a Senior Demand Generation Manager to play a pivotal role in the continued growth of our startup. In this role, you will report directly to the Vice President and GM of Checkr Trust.

What you’ll do

  • Strategy: Develop integrated campaign and target account strategies across growth channels in collaboration with sales team
  • Execution: Own the execution and optimization of ICP campaigns across web, email, advertising, webinars, direct mail, outbound, and direct mail channels in partnership with Product Marketing
  • Website: Drive optimization via experimentation on landing pages in close collaboration with design and product marketing
  • Creative: Partner with design and product marketing to test and optimize creative concepts for promotion across campaign channels
  • Manage: Own the paid media budget, determining optimal spend allocations across channels based on goals
  • Analytics: Measure and analyze datasets to understand paid marketing funnel, campaign effectiveness, and ROI, and identify opportunities for improvement, and 
  • Stakeholders: Collaborate and partner with Sales to own and optimize lead hand-off process, Product Marketing to plan and execute campaigns, 

What you bring

  • Deep expertise in digital / performance marketing across search, social, affiliate, and display channels (6+ years preferred). Hands-on experience managing paid search campaigns at scale is a must-have. Experience managing agencies is a plus.
  • Strong analytical mindset. Experience analyzing campaign datasets, website metrics, and internal conversion data with a proven ability to translate data insights into action
  • Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)
  • Ability to drive projects forward across multiple teams and manage multiple campaigns at once in a fast-paced environment
  • Experience with Hubspot or other CRM tools, Salesforce, and creative tools like Canva or Figma are a plus
  • Have founded or held early roles at fast-paced startups is a plus

What you’ll get

  • A fast-paced and collaborative environment
  • Learning and development allowance
  • Competitive cash and equity compensation and opportunity for advancement
  • 100% medical, dental, and vision coverage
  • Up to $25K reimbursement for fertility, adoption, and parental planning services
  • Flexible PTO policy
  • Monthly wellness stipend, home office stipend

At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 2 to 3 days a week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages. 

One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.

The base salary range for this role is $147,451 to $173,472 in San Francisco, CA.

Equal Employment Opportunities at Checkr

Checkr is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Checkr believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.  

Checkr also welcomes the opportunity to consider qualified applicants with prior arrest or conviction records. Checkr’s commitment to diversity extends to hiring talented individuals in spite of a prior criminal history in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.

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