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Strategy Director

Toronto

As a Strategy Director, you provide strategic leadership and guidance to your team in finding purpose-driven and inspired work through insights. You are the most experienced Insights & Planning (I&P) representative on your team and you ensure quality of work on all projects and accounts. Planning complex and challenging projects helps you gain an intimate understanding of the client, their competitors, and key industry trends. You can easily communicate findings to multidisciplinary teams, from Creative to Technology. 

You live and breathe insights into the client’s business, their competitors, and their customers. You’re a subject matter expert in at least two I&P disciplines—including business analysis, qualitative consumer research, web analytics, and information architecture—but a well-balanced working knowledge across all disciplines is just as welcome. 

 You will: 

  • Manage overall quality of I&P work on all projects and accounts in all disciplines.
  • Collaborate with the Program Director and the Managing Director to ensure that:
    • The business unit has a suitable number of planners and analysts with appropriate skills
    • The accounts understand the role of I&P staff and exploit their skills appropriately
    • I&P staff are engaged in the right work at the right time
  • Provide support on special projects and initiatives within the I&P group.
  • Provide guidance and insight into I&P practices disciplines across the agency.
  • Ensure core processes and deliverables are effective in delivering strategic guidance.
  • Work with our clients to identify business problems and challenges.
  • Become an expert on the client’s business sector.
  • Define and document requirements through business analysis, qualitative consumer research, and web analytics.
  • Recommend, plan, coordinate and/or execute pertinent research and analysis activities:
    • Sector, industry and competitive analyses
    • Competitive benchmarking studies
    • Qualitative, consumer research (ie. usability testing, focus groups, field study)
    • Requirements gathering sessions and stakeholder interviews
  • Synthesize and communicate the results of research to clients and project teams.
  • Provide insight and perspective on the client’s strategic direction. 
  • Collaborate with the team on overall strategy development. 
  • Define measurement strategies to support ongoing strategy development and site or program optimization. 
  • Demonstrate the value of integrating I&P services and activities into all client engagements.
  • Provide thought leadership to colleagues and projects in a range of subjects that may include:
    • Requirements gathering
    • Consumer research and insight
    • Site measurement
    • Marketing and strategic planning 

You have: 

  • 5+ years of related experience in the following areas:
    • Account or brand planning
    • Business analysis
    • Qualitative research
    • Quantitative research, web analytics and metric analysis
    • Information architecture
  • 4+ years digital agency/consulting and Internet-related business experiences. 
  • 2+ years experience leading a team in an agency/consulting or Internet-related business. 
  • Experience in developing proposals and presentations for clients.
  • Demonstrated ability to communicate complex subject matter verbally and written.
  • Demonstrated experience in the marketing research and sciences areas.
  • Teamwork and collaboration-oriented mindset.
  • Detail and results oriented working style.
  • Flexibility and the ability to multi-task.
  • Strong commitment to learning. 

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.

At Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you’re looking for a challenging and rewarding opportunity, we encourage you to apply for this exciting position today!

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

Members of Visible Minorities Definition:

Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
Black (e.g. African, Caribbean, Other)
Arab (e.g. Middle Eastern, North African, etc.) 
Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.) 
West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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