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Senior SEO Strategist - Contract

Toronto

As Senior SEO Strategist, you'll be at the forefront of optimizing exceptional site experiences, driving results, and crafting effective content strategies. Your passion for SEO and data-driven insights will enable you to elevate marketing campaigns and enhance user experiences for the world-class brands we work with.You understand that today’s user experience starts at the search results, and you have a knack for ensuring that the right content is discoverable to the right people, at the right time. With your analytical skills and attention to detail, you excel at analyzing data and providing actionable recommendations to improve digital visibility. Collaboration is second nature to you, as you work seamlessly across disciplines to implement SEO best practices, drive search initiatives, and meet customers wherever they're searching.

*This is a short-term contract with an expected end date of December 20, 2024

You will:

  • Develop, execute, and optimize holistic SEO strategies for global brands
  • Harness the power of search data to understand user intent, create targeted content strategies, and uncover exciting business opportunities
  • Expand your leadership skills as you mentor, train, and oversee a team of talented SEO specialists
  • Be the driving force behind defining success metrics and translating SEO results into business objectives
  • Pitch and implement new search opportunities
  • Deliver actionable insights to clients through visually compelling reports, including strategic recommendations to drive growth and increase brand visibility
  • Optimize across multiple social and search channels to maximize brand and content visibility
  • Align paid and organic search strategies, optimizing for cost-efficiency and driving strategic integration
  • Communicate with SEO team and management on project developments, timelines, and results
  • Conduct regular SEO audits and competitive analyses
  • Identify and implement technical optimizations related to crawlability, indexability, structured markup, accessibility, site speed improvements, linking, and more
  • Make copy, content, and site structure recommendations based on search data insights
  • Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices
  • Define and document search-driven guidelines and requirements for various page elements, such as page speed, structured markup, site architecture, URL structure, meta content, internal linking, headings, accessibility best practices, and more
  • Analyze and report on SEO performance, driving informed decision-making and continuous improvement
  • Communicate SEO concepts in a concise, relevant, and easy-to-understand manner
  • Keep your finger on the pulse of the latest digital trends and changes in the search marketing landscape, identifying new opportunities for brands in AI search, automation, visual search, voice search, social search, and more

You have:

  • 5+ years of SEO experience
  • Excellent written and verbal communication skills
  • Strong presentation and data storytelling skills, with the ability to tailor messages to different audiences and leverage data visualization
  • Demonstrated achievements in systematically improving search performance and driving traffic and conversion growth
  • Strong data analytics skills, and proficiency with tools like Google Analytics, Looker Studio, Adobe Analytics, Google Search Console, etc.
  • Experience with third-party SEO tools such as BrightEdge, SEMrush, Ahrefs, Moz, Screaming Frog, Google Ads, etc.
  • Strong content strategy skills, including data-driven content creation
  • Strong understanding of technical SEO
  • Experience defining and documenting cross-disciplinary processes to streamline SEO implementation and best practices
  • Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large datasets
  • Experience using data to identify insights, make recommendations, and inform the development of strategies and projects
  • Passion for staying current in a rapidly evolving digital environment, leveraging new tools and digital marketing channels to gain a competitive edge
  • Experience managing and training junior SEO specialists is ideal, but not required
  • Experience managing paid search, PPC, or SEM campaigns ideal, but not required

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Access to online services for families and new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible!  CM new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.  The ask stems from our want to: 

  • Strengthen opportunity for continuous learning 
  • Improve collaboration and team relationships. 
  • Increase employee engagement 

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

Members of Visible Minorities Definition:

Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
Black (e.g. African, Caribbean, Other)
Arab (e.g. Middle Eastern, North African, etc.) 
Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.) 
West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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