Job Application for Manager, Social Media

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The Role

We’re on a mission to deliver the best-tasting THC beverages in the US—and we need a Social Media Manager who can help us make some noise. The ideal candidate is as obsessed with what’s trending as they are with breaking through the clutter with bold, thumb-stopping content. You’ll lead our social presence end-to-end—from strategy through execution—bringing our brand to life across platforms with bold storytelling, authentic community engagement, and content people actually want to share.

You should have hands-on experience shooting, editing, and producing content designed for social. You’ll collaborate across teams but also roll up your sleeves to make things happen. This role is perfect for someone who lives online, understands internet culture, and wants to make content that people actually care about.

Responsibilities

Build and manage monthly social calendar across Instagram, TikTok, LinkedIn, and emerging platforms

Write, schedule, and publish engaging, high-performing social content

Create social-first content including video, photography, memes, and graphics

Shoot and edit content in-house using tools like Adobe, CapCut, or Canva

Collaborate with creative and brand teams on asset creation

Monitor cultural trends, competitor activity, and audience sentiment

Engage community with timely responses, reposts, and story coverage fostering an authentic and loyal brand following

Identify and activate relevant influencers, creators, and brand partners

Monitor performance and report on KPIs (engagement, reach, CTR, follower growth) and use insights to continuously optimize content strategy

Support social amplification for new product launches, PR, and retail events

Qualifications

4+ years of experience in social media management, ideally in CPG or beverage

Experience with Adobe Creative Suite, CapCut, Canva, or similar tools

Proven ability to shoot, edit, and publish high-performing content

Strong understanding of social trends, internet culture, and storytelling

Proficient in tools like Later, Sprout, or Sprinklr

Strong copywriting and content briefing skills

Deep awareness of cultural and social trends that influence consumer behavior

Comfortable appearing on camera and collaborating with creators and influencers

Analytical mindset with understanding of social performance metrics

Additional Requirements:

Ability to work collaboratively with multi-functional core teams and strong personalities

Adapts and thrives in a demanding, fast-paced environment

Operates with a high level of professionalism and integrity, including dealing with confidential information

Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb

Must have a solid understanding and/or come to master Hemp compliance rules and regulations set forth by each State

Must pass any and all required background checks

Must be and remain compliant with all legal or company regulations for working in the industry

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$75,000 - $90,000 USD

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Manager, Social Media - Beverage

The Role

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