Sr. Manager, Partnership Marketing
LA 2028 is a non-profit public benefit corporation. The specific purpose of the organization is to improve and enhance the quality of life of the residents of the City of Los Angeles, California, and the surrounding metropolitan area through the hosting of the Olympic and Paralympic Games in Los Angeles. Its core activities include: (1) planning, organization, financing, promotion, sponsorship, hosting and staging the Games, (2) raising funds to be used to plan, organize, finance, promote, sponsor, host or stage the Games, and (3) creating and implementing sustainability and legacy programs for the Games.
United States Olympic and Paralympic Properties (USOPP) is a commercial joint venture between the Los Angeles Organizing Committee for the Olympic and Paralympic Games 2028 (LA 2028) and the U.S. Olympic & Paralympic Committee (USOPC). The USOPP is the sole entity charged with marketing and selling combined commercial assets, including; rights to the 2022, 2024, 2026 and 2028 U.S Olympic and Paralympic Teams and the 2028 Olympic and Paralympic Games in Los Angeles.
Values and Behaviors:
- Optimism – Embody a positive, enthusiastic, and solution-oriented attitude in everything we do; challenge the status quo, inspire and support one another to achieve our best; have our eyes on the future and believe we can make a meaningful impact
- Integrity – We communicate openly and honestly, listen, and respectfully value multiple perspectives; we do what we say and are accountable for everything we do; we do the right thing, always. Even when it isn’t easy
- Excellence – We hold ourselves to the highest standard and expectations; we live our values and truths and persevere through challenges; we are continuous learners and adapt and pivot with speed to meet changing needs
- Inclusion – We seek to represent, include, empower and level the playing field; our work reflects the communities we serve and the world in which we live; we leverage our platforms to bring awareness to issues relevant to who we are
- Co-Creation – We are authors of a shared story. Everyone contributes their unique voice to our shared mission; we share pride in our accomplishments and ownership of our shortcomings
- Boldness – We embrace creativity, courage and outside-the-box thinking; we are unafraid to take risks, explore unconventional solutions, and learn from the process; we are innovators, disruptors, and challengers of the status quo
Sr. Manager, Partnership Marketing
As the Senior Manager, Partnership Marketing, you'll spearhead the daily interactions with our Commercial Partners (Sponsors) across the U.S. Olympic and Paralympic Movements. Your role extends to collaborating closely across the Partnership Marketing team to architect and propel marketing strategies and initiatives that align with our Partner Family's business objectives. We're seeking a resilient and agile candidate with a diverse background in marketing, spanning communications, advertising, branding, digital marketing, experiential, and social media. This position demands strong organizational skills and the ability to navigate multiple projects simultaneously, meeting stringent deadlines. Your swift onboarding and integration are paramount, especially as the Partnership Marketing team gears up for the upcoming Olympic and Paralympic Games, ensuring seamless execution and delivery of all Partner activations and programs this summer. Based in our Los Angeles office, you'll collaborate with our sales, communications, athlete, social impact, Games operations, creative strategy, and design teams, among others, to bolster the overall success of Team USA and the Games.
This role reports to Director, Partnership Marketing.
Key Responsibilities:
- Cultivate day-to-day relationships and fulfill the diverse needs of multiple commercial partner teams, including clients, agencies, and marketing units.
- Drive all contractual deliverables and activations for clients/brands, collaborating with PM leadership and internal cross-functional departments to meticulously plan and deliver tailored marketing opportunities.
- Ensure that all commercial partnership endeavors contribute to and optimize immediate and long-term business goals, while continuously enhancing processes and tracking KPIs.
- Develop and execute project management plans under the guidance of PM Leadership.
- Foster ongoing client engagement through meetings, conference calls, and written correspondence.
- Support the delivery and execution of Partner Games-time contractual obligations and additional requirements.
- Curate a directory and inventory of PM materials (both physical and digital), ensuring all resources are current and accurate, and spearheading the creation of new materials as needed
- Manage and facilitate partners' product integration supply rights, obligations, and opportunities between Partner, LA28, and the USOPC.
- Collaborate with functional area experts within the organizing committee (e.g., Games Operations, Impact, Finance, IT, HR, etc.) to gain a comprehensive understanding of budgets and operational needs.
- Contribute to partner creative and approvals via the IOC's Track system.
- Partner with additional PM staff to lead projects and create presentations, tracking documents, and other deliverables as required.
- Manage the growth and development of a Partnership Marketing Associate.
- Coach, mentor, and share best practices across the entire PM team to foster collaboration and skills development.
- Serve as a liaison with key peers/functional units at IOC, IPC, USOPC, and NGBs
Background and Requirements:
- Minimum 7+ years of direct experience in sports business or related marketing environment
- Hands on experience developing and leading relationships with strategic partners
- Strong operational and program execution skills required
- Strong cross-functional skills, and a capacity for creativity/innovation
- Excellent presentation preparation skills and ability to work successfully with varied audiences (colleagues, business partners, collaborators, customers, and senior members of the organization)
- Knowledge and first-hand experience within the sports marketing industry. Experience in the Olympic or Paralympic Movements is a plus
- Ability to work effectively under pressure and to tight deadlines
- Clear communicator with attention to detail
- Excellent interpersonal skills including the ability to work collaboratively with individuals at all levels in the organization
Expectations
- Self-directed/self-starter individual with excellent organizational skills and the ability to handle multiple projects in a fast-paced environment, while maintaining a long-term, strategic lens
- Possess personal drive to start a project and see it through to completion
- A team player who proactively communicates with other business partners and stakeholders within other organizations to drive results
- Commitment to understanding industry trends
- Fun! We encourage our team to take their work very seriously, but themselves not so much!
Education:
- Bachelor’s degree in Marketing or relevant work experience
Submission Requirements:
- Resume
The annual base salary range for this position is $105,000.00 - $130,000.00 The pay scale provided is the range that LA28 reasonably expects to pay as starting base compensation for this role. All LA28 compensation remains subject to final determination based on individual candidate qualifications, experience, or other reasonable criteria consistent with LA28’s operational business needs and applicable law.
LA28 does not provide relocation assistance.
LA28 is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We strive to build a team that is diverse, inclusive and encourages qualified candidates of all backgrounds, perspectives, and identities to apply. We will consider all qualified candidates with criminal histories in a manner consistent with local law. We assess applications based on relevant skills, education, and experience a candidate can add to our team.
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