Senior Manager, Look and Signage Design Studio

LA28 does not provide relocation assistance.

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The Summer Olympic and Paralympic Games will be hosted in Los Angeles, California in 2028, returning to the United States for the first time in over 30 years. 2028 will be the first time LA hosts the Paralympic Games, creating an opportunity to expand awareness, understanding and inclusion of people with disabilities.

LA28, the organizers for the 2028 Olympic and Paralympic Games in Los Angeles, is on a mission to create an unparalleled Games experience for athletes, fans, partners, our community and our people. Our vision is to collectively create what’s next through sport, community and the power of our differences.

The 2028 Olympics and Paralympics will represent LA and leverage the strength of our community’s creativity as we collectively work to design a Games that we all want to be a part of. We do this by focusing on people and by inviting everyone into the story of the LA28 Games.

The LA28 organizing committee is an independent, non-profit organization that is privately funded and governed by a board of directors. 

Values and Behaviors:

• Optimism – Embody a positive, enthusiastic, and solution-oriented attitude in everything we do; challenge the status quo, inspire and support one another to achieve our best; have our eyes on the future and believe we can make a meaningful impact
• Integrity – We communicate openly and honestly, listen, and respectfully value multiple perspectives; we do what we say and are accountable for everything we do; we do the right thing, always. Even when it isn’t easy
• Excellence – We hold ourselves to the highest standard and expectations; we live our values and truths and persevere through challenges; we are continuous learners and adapt and pivot with speed to meet changing needs
• Inclusion – We seek to represent, include, empower and level the playing field; our work reflects the communities we serve and the world in which we live; we leverage our platforms to bring awareness to issues relevant to who we are
• Co-Creation – We are authors of a shared story. Everyone contributes their unique voice to our shared mission; we share pride in our accomplishments and ownership of our shortcomings
• Boldness – We embrace creativity, courage and outside-the-box thinking; we are unafraid to take risks, explore unconventional solutions, and learn from the process; we are innovators, disruptors, and challengers of the status quo

Senior Manager, Look and Signage Design Studio

The Senior Manager, Look and Signage Design Studio will lead the design execution for the LA 28 Look of the Games and Signage Design, ensuring consistency and alignment with the established event brand.  

Reporting to the Senior Director, Look and Signage, this role is responsible for building and managing a team of designers, overseeing the creation of venue branding, wayfinding, signage, and environmental graphics, and ensuring high-quality visual integration across all assets.  

A key responsibility of this role is the development of the Look Kit of Parts, Signage Kit of Parts, and City Kit of Parts—essential design frameworks that define how branding, signage, and venue dressing are applied across different environments. The Senior Manager will work closely with Look & Signage (LNS) leadership and the brand team to ensure these kits provide clear guidelines for seamless and consistent implementation, supporting both functional and aesthetic requirements.  

The Senior Manager must work closely with the brand team to ensure all Look and Signage elements follow brand guidelines while maintaining functionality and impact.  

Additionally, this role includes leading the design team to develop venue-specific Look Application Plans, ensuring tailored branding strategies for each location. The ideal candidate will have extensive experience in environmental design, broadcast graphics, and large-scale sport event branding, as well as team leadership. 

Key Responsibilities:

Design Team Leadership & Oversight 

• Hire, train, and manage a team of designers responsible for venue branding, signage, and wayfinding
• Advocate for the team’s workload and priorities, ensuring projects are executed efficiently
• Provide creative leadership while maintaining alignment with brand guidelines 

Brand Implementation & Coordination 

• Apply the existing brand, adhering to established guidelines from the brand team
• Work closely with the brand team to ensure brand vision is executed effectively across venues
• Ensure consistent branding across signage, venue dressing, and functional assets 

Strategic Planning & Venue Applications 

• Develop the Look Kit of Parts, Signage Kit of Parts, and City Kit of Parts in collaboration with department leadership
• Lead the creation of venue-specific Look Application Plans, adapting branding strategies for individual sites
• Consult on venue color schemes, ensuring environmental graphics translate effectively both on-site and on camera
• Oversee broadcast design integration, ensuring visuals meet TV presentation standard
• Have a good understanding of production processes and how the design fits into the process 

Wayfinding & Mapping Management 

• Consult on the development of the wayfinding and signage strategy
• Manage a wayfinding designer and a "You Are Here" map designer to ensure clear and functional mapping solutions 

Sponsorship & Branding Integration 

• Ensure sponsor recognition is effectively incorporated within venue branding while maintaining design integrity
• Consult on branding applications for sporting equipment and field-of-play signage, ensuring compliance with sponsorship agreements 

 Interdepartmental Collaboration & Consultation 

• Work closely with LNS leadership and venue teams to ensure seamless execution of the Look of the Games
• Provide expert consultation on design assets, key client journeys, and overall branding strategy
• Consult on design software 
• Work closely with suppliers to deliver printable art files to production houses
• Ensure healthy and productive supplier relations are upheld
• Ensure designs adhere to accessibility standards, including contrast, readability, and user-friendly layouts

This role is a once-in-a-lifetime opportunity for a talented design manager to shape the visual identity of LA28 and leave a lasting impact on one of the world’s biggest sporting events. As the Senior Manager of the Look and Signage Design Studio, you will lead a team in bringing the event’s brand to life across venues, signage, wayfinding, and environmental graphics—ensuring every space captures the energy and excitement of the Games. With LA28 set to be a globally celebrated spectacle, your work will define how millions of visitors, athletes, and audiences experience the event, both in person and on screen. If you're passionate about large-scale design execution, brand integration, and crafting immersive environments, this is your chance to set the stage for history. 

Background & Qualifications:

• 5+ years of experience in design leadership, preferably in environmental design and branding for large-scale sporting events
• Strong expertise in design platforms, wayfinding, signage strategy, and venue branding applications
• Deep understanding of Look of the Games principles and the ability to translate brand guidelines into functional assets
• Experience with broadcast graphics, ensuring visuals translate effectively on TV
• Knowledge of sport equipment branding and integration of sponsor recognition on the field of play
• Strong leadership skills, with experience managing teams and advocating for design priorities
• Excellent communication skills, able to collaborate across departments and manage stakeholder expectations
• Understanding of production processes and how design fits 

Position Requirements:

• Candidates should expect a 4-5-day workweek, primarily based in the LA28 Los Angeles office 
• Prolonged periods of sitting at a desk and working on a computer are required   
• May involve standing and walking at events or venues  
• Ability to lift and carry light materials (such as marketing collateral) as needed   
• Flexibility to work evenings and weekends as necessary, particularly leading up to key campaigns and milestone events 

Education:

• Bachelor’s degree in project management, logistics, operations or a related field. 

Expectations:

• Innovative Approach – Ability to identify opportunities, develop new ideas and execute on concepts while managing to a budget and fixed timelines 
• Influencing Skills - Ability to drive organizational alignment through collaboration.  Positive attitude – ability to prioritize and process stress to keep the team positive through difficult times  
• Flexible Approach – Ability to roll with the transitional nature of the organization as it grows and establishes itself over the next 3 years 
• Challenger Mindset – Inclination to drive ongoing improvement in people and process 
• Digital Acumen – Fluency in established digital design tools and practices coupled with an understanding of emerging technologies and how and when to engage them  

Submission Requirements:

• Resume

 

The annual base salary range for this position is $115,000.00 - $130,000.00. The pay scale provided is the range that LA28 reasonably expects to pay as starting base compensation for this role. All LA28 compensation remains subject to final determination based on individual candidate qualifications, experience, or other reasonable criteria consistent with LA28’s operational business needs and applicable law.

LA28 does not provide relocation assistance.

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LA28 is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We strive to build a team that is diverse, inclusive and encourages qualified candidates of all backgrounds, perspectives, and identities to apply. We will consider all qualified candidates with criminal histories in a manner consistent with local law. We assess applications based on relevant skills, education, and experience a candidate can add to our team.