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Director of Brand

North America

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 12,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion.

As the Director of Brand, you will be responsible for owning the strategy and execution of high-impact brand campaigns, ensuring message cohesion across every channel, and leading sponsorships and partnerships that elevate MaintainX’s presence in the market. Reporting to the VP of Growth Marketing & Strategy,  In this role, you’ll be part storyteller, part campaign operator, and part brand guardian. It requires a creative storyteller, a strategic thinker, and a collaborative leader who can partner across Growth, Product Marketing, Corporate Communications, Sales, and People teams to craft a category-defining brand that scales globally.

What you'll do:

  • Lead Brand Campaigns: Design and launch brand campaigns that drive awareness, credibility, and pipeline impact.
  • Unify Messaging: Ensure consistent storytelling across digital, events, product, and executive communications.
  • Drive Sponsorships: Manage strategic sponsorships and partnerships to maximize visibility and ROI.
  • Collaborate Cross-Functionally: Partner with Growth, Product Marketing, and Sales to align campaigns with company priorities.
  • Measure & Optimize: Track awareness, engagement, and pipeline influence, and continuously improve performance.

What you’ll bring:

  • Campaign Operator Mindset: You know how to move big brand initiatives from idea to execution.
  • Message Stewardship: You care deeply about consistency and clarity across every touchpoint.
  • Partnership Builder: You bring creativity to sponsorships and partnerships that expand our reach.
  • Growth Orientation: You see brand not just as awareness, but as a lever to accelerate pipeline and enterprise expansion.

About you:

  • 8–12+ years in B2B brand or integrated marketing, ideally within SaaS or enterprise technology.
  • Proven track record developing and executing brand campaigns with measurable business impact.
  • Experience running sponsorships and large-scale partnerships with clear ROI.
  • Strong program management skills; able to coordinate across teams and deliver on deadlines.
  • Excellent messaging and storytelling instincts, with the ability to unify diverse channels under one cohesive narrative.
  • Analytical and data-driven approach to brand performance and investment.

What’s in it for you:

  • Competitive salary and meaningful equity opportunities.
  • Healthcare, dental, and vision coverage.
  • 401(k) / RRSP enrolment program.
  • Take what you need PTO.
  • A Work Culture where:
    • You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
    • We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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