Social Media Manager – Pincode (PhonePe Group)

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

Experience: 5–7 years
Employment Type: Full-time

Pincode, PhonePe’s fast-growing quick commerce brand, is looking for a Social Media Manager to lead its social presence across key platforms.

In this role, you will be responsible for building and executing a distinct content and engagement strategy tailored to India’s evolving digital culture. We’re looking for someone who understands how to translate trends, insights, and consumer behavior into high-performing, platform-native content—while also driving influence through strategic creator and influencer partnerships.

Key Responsibilities

Social Strategy & Execution

• Develop and execute channel-specific content strategies across Instagram, X (Twitter), YouTube Shorts, and emerging platforms
  
  
• Translate cultural moments, local trends, and category insights into engaging social content
  
  
• Build a distinct social voice that aligns with Pincode’s brand personality and PhonePe’s overarching brand values
  
  

Content Creation & Copywriting

• Own ideation and scripting of content formats including memes, Reels, explainers, and moment-led campaigns
  
  
• Write sharp, witty, and platform-appropriate copy—from captions and callouts to one-liners and replies
  
  
• Collaborate with internal design teams and agency partners to deliver high-quality content
  
  

Community Engagement & Influencer Management

• Monitor conversations, trends, and user interactions to drive ongoing relevance
  
  
• Engage with users in real time—via comments, replies, and contextual brand interactions
  
  
• Identify and work closely with creators and influencers to co-develop content that enhances reach, relevance, and brand affinity
  
  
• Manage influencer relationships, briefings, contracts, and campaign execution end-to-end
  
  

Listening & Brand Alignment

• Track brand sentiment and topical conversations using social listening tools like Sprinklr, Meltwater, or Sprout
  
  
• Flag opportunities and potential risks, and share relevant insights with the Head of Social Media and key stakeholders
  
  
• Ensure brand tone, messaging, and identity are consistently maintained across channels
  
  

Performance & Reporting

• Track and report on content and platform performance—engagement, reach, follower growth, CTRs, and influencer ROI
  
  
• Apply insights to improve strategy and optimise future campaigns
  
  

Cross-functional Collaboration

• Partner with Marketing, Product, Growth, and the core PhonePe social team on integrated campaigns and category pushes
  
  
• Ensure alignment and synergy across all social and brand communication
  
  

What We’re Looking For

• 5–7 years of experience managing social media for high-growth consumer brands; experience in quick commerce, e-commerce, or D2C is a plus
  
  
• Strong copywriting and storytelling abilities, especially for mobile-first, short-form content
  
  
• Deep understanding of India’s digital culture—memes, trends, internet language, and audience behavior
  
  
• Proven experience in influencer identification, negotiation, and campaign execution
  
  
• Familiarity with social media tools such as Sprinklr, Meltwater, Sprout, or native dashboards
  
  
• Agile, collaborative mindset and ability to thrive in a fast-moving brand environment
  
  

Why Join Us

• Be part of a new-age brand with the backing of one of India’s most trusted tech companies
  
  
• Shape the social voice of a business built for everyday convenience and cultural relevance
  
  
• Creative freedom, real-time execution, and a highly engaged audience
  
  
• Competitive compensation and long-term growth opportunities

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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