Back to jobs

Digital Marketing Campaign Analyst

Dallas, TX

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

Who You’ll Be Working With

At PMG, we’re more than just a digital marketing agency—we’re a team of passionate individuals committed to making a meaningful impact for some of the world’s most iconic brands. As a Digital Marketing Campaign Analyst, you’ll leverage powerful BI tools like Tableau and Looker Studio to uncover insights that shape strategies and drive transformation. You’ll work alongside collaborative, innovative, and supportive teammates in an environment that values inclusivity, curiosity, and continuous learning.

Your work will go beyond numbers and dashboards—you’ll help brands connect with their audiences while contributing to PMG’s reputation as a place where creative and analytical minds come together to achieve remarkable results.

What You’ll Be Doing

  • Translate client requests into actionable dashboards and reports using tools like Tableau, Looker Studio, or Power BI (we primarily use Tableau and Looker).
  • Apply data management best practices, including data cleansing, standardization, and preparation to ensure accuracy and consistency.
  • Collaborate with client strategy teams to deliver comprehensive reporting, tracking, and forecasting that inform program performance and future strategies across channels.
  • Dive deep into the competitive landscape, identifying opportunities for growth and fine-tuning channel performance to maximize efficiency.
  • Develop and oversee channel forecasts, ensuring teams have clear insights for planning and optimization.
  • Communicate effectively with clients and internal stakeholders, understanding their needs and offering tailored solutions that foster satisfaction and trust.
  • Actively listen to client feedback and collaborate cross-functionally to address evolving needs.
  • Support onboarding, training, and mentoring of junior analysts, fostering a collaborative and growth-oriented team culture.
  • Partner with internal media leaders to conduct analysis, collect datasets, and visualize data to answer key media-related questions.
  • Document projects, transformations, and data models, ensuring all stakeholders have access to clear and comprehensive information.

What You Will Bring

  • 2+ years automating reports in Excel/Google Sheets to streamline workflows and improve reporting accuracy.
  • 2+ years working with data warehouse tools like Redshift and BigQuery, with the ability to work interchangeably between the two.
  • 2+ years in a marketing data analyst role, either within an agency or in-house retail environment.
  • 2+ years pulling data for reporting purposes using Tableau or Looker Studio.
  • Proficiency in SQL for cleaning, transforming, and analyzing complex datasets, with experience navigating multiple database syntaxes (e.g., Redshift SQL, BigQuery SQL).
  • Basic understanding of media mix modeling and its role in shaping marketing and paid media strategies.
  • Familiarity with ETL processes and data warehousing concepts to support efficient data management.
  • Experience with data visualization tools like Tableau or Looker Studio to create clear and actionable insights.
  • Knowledge of Python or R for advanced data analysis and statistical modeling is a plus.
  • Strong communication skills, with the ability to present complex analytical findings in a clear, concise, and engaging way.
  • A collaborative mindset and the ability to work effectively across teams to deliver impactful solutions.
  • Interest or familiarity with the digital marketing industry and its unique analytical challenges.
  • Certifications in data analysis or visualization tools (e.g., Tableau Certification, Google Data Analytics).
  • Knowledge of statistical modeling techniques and their application in marketing analytics.
  • A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Create a Job Alert

Interested in building your career at PMG? Get future opportunities sent straight to your email.

Create alert

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Are you currently located within commuting distance to any of PMG's offices and/or are you willing and able to relocate? (select all that apply) *
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in PMG’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.