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Media Buyer, Video/Audio Lead - Canada Market

New York, NY

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

Who You Will Be Working With
 
At PMG, our Convergent Video & Audio team is at the forefront of blending traditional and digital media strategies, helping brands create immersive, cross-platform experiences that connect with audiences across TV, streaming, radio, and emerging media channels. We craft high-impact campaigns that seamlessly integrate across multiple touchpoints, ensuring brands reach the right audience, at the right time, with the right message—whether they’re watching, listening, or engaging in new and evolving ways.
 
You’ll work alongside media strategists, creative teams, analytics experts, and top industry vendors, executing campaigns that drive measurable results and fuel brand growth. From optimizing placements and analyzing performance trends to negotiating media buys and developing cutting-edge measurement solutions, you’ll play a vital role in shaping how brands maximize their impact in an increasingly fragmented media landscape.
 
Beyond execution, this role is about pioneering innovation in convergent media—testing new ad formats, leveraging audience insights, and integrating data-driven strategies that enhance engagement and ROI. You’ll have the opportunity to influence full-funnel marketing strategies, ensuring video and audio investments are aligned with broader brand and business objectives.
 
As a Convergent Video & Audio Lead, if you’re passionate about data-driven media, storytelling through audio and video, and redefining the future of advertising, this is the place to make an impact.
 
What You Will Do
  • Lead the planning and execution of high-impact convergent video and audio campaigns, specifically for the Canadian Market.
  • Develop strategies for optimizing media placements across TV, radio, and digital platforms.
  • Drive collaboration with cross-functional teams, including media, creative, and analytics.
  • Evaluate marketing performance metrics and leverage data-driven insights for decision-making.
  • Manage external partnerships with media vendors and negotiate optimal advertising placements.
  • Contribute to forecasting and budget planning for media campaigns.
  • Identify emerging trends and opportunities in convergent video and audio advertising.
  • Deliver regular updates and actionable insights internally and externally to clients, showcasing campaign results and offering recommendations for improvement.
  • Mentor and support junior team members in their growth of Convergent Video/Audio within the Media and Marketing landscape.
  • The primary focus of this role is the Convergent Video/Audio channel, ensuring excellence in strategy, execution, and performance. However, responsibilities may extend across other media channels as needed to support broader campaign objectives and business priorities.
What You Will Bring
  • 5+ years of experience in Convergent Video & Audio, with a Bachelor’s degree or equivalent work experience.
  • Strong expertise in marketing strategy, planning, and analysis, ensuring data-driven media execution and optimization.
  • Proficiency in marketing metrics, using insights to refine convergent video and audio campaigns.
  • Experience in media planning & buying, ensuring effective execution across digital and traditional platforms.
  • Familiarity with convergent video and audio platforms, optimizing multi-channel advertising strategies.
  • Knowledge of geofencing, Nielsen DMAs, and cross-screen measurement tools like Vivvix, VideoAmp, and EDO to enhance targeting and effectiveness.
  • Hands-on experience with digital and traditional ad platforms, including Innovid and iSpot, to track and optimize media performance.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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