Back to jobs

Director of Analytics

Dallas, TX

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

Director, Analytics and Measurement 

PMG is looking for a Director of Analytics and Measurement to join our growing Analytics and Data Science practice. Our team is responsible for developing dynamic analytics solutions that integrate data sources across multiple digital marketing channels including Paid Search, Programmatic Display, Social, Video, Affiliate, Brand and Mobile. The Analytics & Data Science practice represents a differentiated, revenue driving capability for PMG and is recognized for driving measurement thought leadership across the agency, our client base and the broader industry.

The Director will play a leadership role in scoping, designing, and delivering analytics solutions to our Communications and Financial Services clients, and will advise our clients on challenges they face related to media measurement. This leader will also be responsible for developing and managing a team of analysts, nurturing their career development. This role is highly visible within PMG, cross-functional with collaboration across internal teams (Media, Client Strategy, Ad Operations, Technology), and client-facing with senior leadership at both current and prospective PMG customers. 

General Description

  • Proactively managing customer-facing analytics strategy for one or more PMG customer groups 
  • End-to-end project management; developing project plans (including scope definition, timelines, and deliverables), monitoring progress, providing client status updates, QA analytics or measurement solutions, delivering final results to customers
  • Aligning project expectations of agency, customers, and partner stakeholders
  • Clearly articulating project goals and objectives to technical and non-technical audiences
  • Representing Analytics & Measurement in RFP response and growth presentations, in close collaboration with Business Development
  • Developing advanced measurement frameworks, testing plans and roadmaps; executing tests and analyses to assess the impact of marketing campaigns on client business objectives 
  • Advising senior client leadership on marketing measurement roadmaps including their own technology, data and vendor investment 
  • Mentoring junior team members and managing overall professional development for Analytics team members

Skills & Experience

  • 10+ years of related work experience in analytics, consulting, product management or related field, plus 5+ years of supervisory experience
  • Bachelor’s Degree required; Masters degree preferred
  • Ability to take abstract business problems and scope/implement an analytical approach that will address the issue for the client
  • Expertise and demonstrated thought leadership in marketing measurement approaches, including Media Mix Modeling, lift testing, incrementality testing and diminishing returns analysis
  • High level of business acumen; preferably experience in a fast-moving B2C industry
  • Working knowledge of web analytics (e.g. Adobe Analytics, Google Analytics) and mobile measurement platforms (e.g. AppsFlyer, Singular)
  • Experience with Tableau or other data visualization tools (e.g. Datorama, Looker Studio)
  • Demonstrated ability to support business development to successfully close new business
  • Demonstrated ability to drive alignment between client needs and business capabilities
  • Strong communication and presentation skills with proficiency in either PowerPoint or Keynote
  • Experience building relationships in a fast-paced, cross-functional team environment
  • High level of emotional intelligence and ability to collaborate with others

 

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Create a Job Alert

Interested in building your career at PMG? Get future opportunities sent straight to your email.

Create alert

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Are you currently located within commuting distance to any of PMG's offices and/or are you willing and able to relocate? (select all that apply) *
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in PMG’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.